LG's new OLED TVs

[raygendreau]

The EF9500 Flat UHD HDR OLED

LG reveals EF9500 flat OLED TV at IFA 2015 - YouTube

A thumbs up from John Archer. "OLED’s amazing black-level credentials arguably look even more awesome on the 65EF9500 than they do on LG’s curved screens"

read:http://www.trustedreviews.com/lg-65ef9500-review

[Pieter V]

LG 4K HDR UHD Flat and Curved OLED TVs - IFA 2015 technical Interview - YouTube

[raygendreau]

Originally Posted by Pieter V

LG 4K HDR UHD Flat and Curved OLED TVs - IFA 2015 technical Interview - YouTube

I watched that video yesterday and didn't have the heart to post it. Just too embarrassing. A point blank question on dark edges and the Sr. VP of the LG Technology Center fumbles it. All the interviewer had to do is point to the dark edges on the displays featured in the video. I see dark edges, do you?

[kopkiwi]

Originally Posted by raygendreau

The Forbes article by John Archer updated to include pricing on the new OLEDs

http://www.forbes.com/sites/johnarch...-uhd-oled-tvs/

Hopefully those translate OK to NZ. But given the bullshit tax they'll come out just under $20kNZD most likely.

[vinnie97]

Originally Posted by raygendreau

I watched that video yesterday and didn't have the heart to post it. Just too embarrassing. A point blank question on dark edges and the Sr. VP of the LG Technology Center fumbles it. All the interviewer had to do is point to the dark edges on the displays featured in the video. I see dark edges, do you?

Tim Alessi (at the shootout) was a diamond in the rough. This presenter probably wants to keep his job by employing (im?)plausible deniability.

[Robert Zohn]

LG's latest 4K Flat OLED TVs have landed at VE.



More photos are available here.

The dark edges are very very minimal and only seen occasionally with low APL content and it's minimal. Screen uniformity and colors is very clean.

-Robert

[vinnie97]

I'm a little worried that you could still see the vignettes!

[raygendreau]

Still some issues, but:

"So how does HDR on EG9600 look then? A night sky full of stars, for example the one in "Life of Pi" (we have clips from the HDR version of the movie), reveals an absolute pitch black night sky and very bright stars and moon. There are no "dynamic contrast" tricks here. This is how HDR should look! A lot of non-HDR content even get a boost from EG9600’s amazing contrast and black levels, and actually look like semi-HDR because black reproduction is perfect. This is simply the best picture we have seen on a TV on our test bench."

http://www.flatpanelshd.com/review.p...&id=1443939276

EDIT: Update We have now published our Panasonic CZ950 review and we hereby award LG EG9600 our Reference Award.

[Robert Zohn]

And here's another great LG Flat OLED TV review at www.reviewed.com.

Here's some of my additional thoughts on why we are all seeing the picture quality advantages of OLED TV.

OLED displays clearly exceed in contrast and now with the reported accuracy in low luminance and near black, the image is visibly better than LCD/LED displays.

A 4K OLED display looks different than LCD based 4K display technology. Other than the advantages of infinite contrast and control over each individual sub-pixel of color and luminance, emissive displays generate the images with phosphors that light up to generate the analog light-waves directly to our eyes, whereas LCD based displays use multiple layers comprised of the following elements:

1. Very bright backlighting layer

2. Initial polarizing filters

3. Thin Film Transistors, TFT

4. A layer of Liquid Crystals (the actual LCDs)

5. A physical layer of RGB color filters

6. Another final layer of polarizing filters

7. The protective front sheet to seal and protect the panel

In addition to all of the filtering layers and processes LCD displays use to create the final image they have adopted edge and back-lit LED dimming schemes that bend and manipulate the light to help improve black levels across the screen in local zones. Although overall an important upgrade to the contrast with some control of the black level the display can produce, unfortunately, local dimming adds some anomalies that are not an issue for emissive displays.

Properly set-up LG's new Flat EF9500 emissive display can reproduce a smoother and more defined picture with detail throughout its very large tonal range. Individual pixel illumination is how the human eye first saw motion pictures in the commercial cinema on film projection and then in the early 40's with B&W TV on the analog CRT.

In the mid 90's the next generation of emissive display technology came along; the plasma display, PDP. Since the end of PDP in 2013 we have been pushing the technology advancements of LCD/LED and they have come a long way and today's LCD/LED deliver a very good picture, but it just can't produce the detail or precision that is achieved with 8,300,000 of the thinnest and most accurate individually controlled light sources of 4K emissive display technology, regardless if it's CRT florescence, or PDP phosphors burning or our latest iteration, OLED direct light emitting bulbs.

With all this said, LCD/LED TVs have come a long way in advancing the performance and overcoming many of the inherent anomalies. This year's premium TVs are delivering excellent picture quality and even with LG's latest price breaks most LCD/LED TVs costs less and are more widely available and come in larger sizes.

Thanks to LG for blazing the trail of the highest performance display technology, OLED!

-Robert

[schan1269]

Originally Posted by Robert Zohn

And here's another great LG Flat OLED TV review at www.reviewed.com.

Here's some of my additional thoughts on why we are all seeing the picture quality advantages of OLED TV.

OLED displays clearly exceed in contrast and now with the reported accuracy in low luminance and near black, the image is visibly better than LCD/LED displays.

A 4K OLED display looks different than LCD based 4K display technology. Other than the advantages of infinite contrast and control over each individual sub-pixel of color and luminance, emissive displays generate the images with phosphors that light up to generate the analog light-waves directly to our eyes, whereas LCD based displays use multiple layers comprised of the following elements:

1. Very bright backlighting layer

2. Initial polarizing filters

3. Thin Film Transistors, TFT

4. A layer of Liquid Crystals (the actual LCDs)

5. A physical layer of RGB color filters

6. Another final layer of polarizing filters

7. The protective front sheet to seal and protect the panel

In addition to all of the filtering layers and processes LCD displays use to create the final image they have adopted edge and back-lit LED dimming schemes that bend and manipulate the light to help improve black levels across the screen in local zones. Although overall an important upgrade to the contrast with some control of the black level the display can produce, unfortunately, local dimming adds some anomalies that are not an issue for emissive displays.

Properly set-up LG's new Flat EF9500 emissive display can reproduce a smoother and more defined picture with detail throughout its very large tonal range. Individual pixel illumination is how the human eye first saw motion pictures in the commercial cinema on film projection and then in the early 40's with B&W TV on the analog CRT.

In the mid 90's the next generation of emissive display technology came along; the plasma display, PDP. Since the end of PDP in 2013 we have been pushing the technology advancements of LCD/LED and they have come a long way and today's LCD/LED deliver a very good picture, but it just can't produce the detail or precision that is achieved with 8,300,000 of the thinnest and most accurate individually controlled light sources of 4K emissive display technology, regardless if it's CRT florescence, or PDP phosphors burning or our latest iteration, OLED direct light emitting bulbs.

With all this said, LCD/LED TVs have come a long way in advancing the performance and overcoming many of the inherent anomalies. This year's premium TVs are delivering excellent picture quality and even with LG's latest price breaks most LCD/LED TVs costs less and are more widely available and come in larger sizes.

Thanks to LG for blazing the trail of the highest performance display technology, OLED!

-Robert

And this here, the tricks LCD have to employ...

Is why for serious movie watchers...

LCD simply does not exist.

[Tekka]

I hope the OLEDs go down in price soon. I've got a plasma I'd like to replace with a 4k oled.

[Dirk504]

I want a 4k Oled LG TV so bad, but $6k is a lot of money for me to spend right now. I'll have to wait until it at least hits $3k.

[WorkShed]

Would love to get the 65 inch 4K OLED, but not for $5,000. Will wait a couple of years.

[JoeyBagadonuts]

My 2003 36" Panasonic CRT picked a very opportune time to die.

I purchased my 65EF9500 from Value Electronics, and it was delivered late last week...Hi Robert!

65" of glorious OLED flatness! I can concur with Robert that limited "dark edge / vignetting" artifact does currently manifest itself only on sub 5% gray-scale slides. I have been watching "regular content" for several days and have not seen it appear at all yet. I have also not fully calibrated the set as I am giving it a couple hundred hours or so before I do that.

As this set is sitting in my family room (which is open to our kitchen on one side), quality off axis viewing was a requirement of mine...and this set delivers in spades.

[Robert Zohn]

Well respected LG factory authorized dealers, like, Best Buy, PC Richards, Video and Audio, Adorama and yours truly, Value Electronics are promoting LG's recent big price drops with a few extra savings. The three big guys and little ol'me include an LG 49" UHD TV at no charge. Other benefits, especially on the 65" 4K OLEDs include extra store credits that could bring the final cost down to about $4,500. So all in all today's price on this exceptional TV is reaching a much larger market segment then ever and the growth is exponential and its demand is growing steadily every day.

HD BD looks stunning, contrast like you have never experienced with all my above referenced advantages of a direct radiating emissive display, the only true organic natural pass-through of the original image's natural look and feeling. I could only imagine what Ultra HD BD will look like with HDR, P3, DCI color on these gorgeous true 10-bit OLED panels.

I am a true enthusiast and I will be tearing open the packing on my 1st UHD BD player and whatever discs are available to play in my Sony 4K 13 channel Atmos theater and of course on my 65EF9500.

This is a complete redesign of our audio and video system and now with UHD BD and these great new 10-bit panels we will see very significant improvements in color fidelity, saturation, detail, brightness, and pure black all with the new digital scaling of images across the entire new scale of 1024 luminance levels in our brand new protocol called, Electro Optical Transfer Function. EOTF controls the image matching how the human vision sees contrast. ETOF is linear in the low luminance levels so it displays more detail in dark shadows and as the human eye also sees with a somewhat less detail in high brightness.

We've got a lot of great a/v experiences to look forward to!

-Robert

[WorkShed]

Robert, how long is that free 4K TV special running with those OLED sets?

[vinnie97]

Robert, so I read elsewhere that preferred the Vizio R at the presentation to the latest LG OLED? I'm hesitant to rely on demos, and I hope you come back to revisit that impression when you get it in your store. I assume it was mainly the Dolby Vision that gave it the subjective edge in your opinion (though video memory is notoriously unreliable, and I doubt they had an OLED on display for comparison).

[Robert Zohn]

Originally Posted by WorkShed

Robert, how long is that free 4K TV special running with those OLED sets?

LG is running the promotion to select authorized dealers through October 16th, but not all of the selected dealers will be offering the free 49" UHD TV as the shortage of 65EF9500 makes the promotion difficult to manage, because if you can't get the OLED TV you can't get the free one either and will all of these deals "no rain checks" are available to the dealer from LG.

I'll be at CEDIA next week and I'll learn more about flat OLED availability and future promotions.

-Robert

Originally Posted by vinnie97

Robert, so I read elsewhere that preferred the Vizio R at the presentation to the latest LG OLED? I'm hesitant to rely on demos, and I hope you come back to revisit that impression when you get it in your store. I assume it was mainly the Dolby Vision that gave it the subjective edge in your opinion (though video memory is notoriously unreliable, and I doubt they had an OLED on display for comparison).

Not sure who said that, but no LCD TV could possibly deliver a picture quality as good as OLED does. Dolby Vision did look very good at Vizio's showcase event, but I am sorry to say they do not compare to the accuracy of an emissive display with 8.3 million local dimming zones that go down to 0 MLL.

You are correct, Vizio did have other brands of 4K TVs on display to show the difference in picture performance, but no OLED TVs.

-Robert

[vinnie97]

You were likely misquoted at AVS. Thanks for the clarification. Glad to see you're still firmly entrenched in the OLED camp after and rooting for its success even after witnessing the best LCD has to offer. I take it you meant Vizio and not LG in that last sentence.

[raygendreau]

There is a yellow banding issue on the 65EF9500. LG is aware of it and has addressed it. For details see : http://www.avsforum.com/forum/40-ole...l#post38010417