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Old 06-21-2007, 12:30 PM   #9
whippersnapper whippersnapper is offline
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Jan 2007
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Quote:
Originally Posted by binarymelon View Post
The biggest issue with the price difference is that the HD DVD camp lowered there's too quickly and too soon. It's hard to get hardware manufacturers to start making a product at loss when there's a possibility of never recouping that loss on future sales. Now if they refuse to make HD DVD players they can make sure the format fails and guarantee sales of Blu-Ray hardware.
You're absolutely right. They couldn't recover their development costs and cover their fixed costs. Most product cycles take care of much of these costs early and later in the product's life cycle most of the product costs are "variable" costs. Toshiba has forgotten Business 101.

Last edited by whippersnapper; 06-21-2007 at 02:14 PM.
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