Audio and Video Coding Standard of China

[Anthony P]

did a search http://www.avs.org.cn/en/

I don't see it being added. You don't want to screw around with formats on a continuous basis because then they are not formats. You can have multiple audio CODECs because you can have multiple audio tracks of different quality. But adding a video CODEC is harder, no one will put two copies of the same video, and if you only use AVS, then what happens with all the old players that don't support it? you will need to differentiate the movies "BD with AVS won't play on many players"

China might be pushing cheaper Chinese tech and they might hope that they will become the next formats so that the IP royalties stay in China, but in the end people will buy what is out there, and if it is BD in the rest of the world there is a good chance it will be in China as well.