Warner Bros. painfully still backing HD DVD

[Petra_Kalbrain]

A couple of weeks back I was at a press appreciation event for Warner Bros. Q3 announcements. Their feature focus was on the upcoming release of '300'. From personal experience I can attest to an evident support to the idea that they (WB) are PRO HD-DVD. Firstly, their press appreciation events always have Toshiba representatives at the location with Hi-Def TVs and HD-DVD players prostituting their product. No sign of Sony or Blu-ray reps to counterpoint them! Also, at this particular event, as part of their presentation, the PR rep blatantly said the following when discussing the formats on which '300' was going to be available;

"Available on DVD and HD-DVD July 31st... oh, and on HD-DVDs bastard child format, Blu-ray. But we won't talk about them."

That one struck me, not only as a harsh, but highly unprofessional.

So, I think it's safe to say that WB is only humouring us Blu-ray fans until the balance sways... if it ever does! All I can do is wait for the world's largest slice of humble pie to be served on WB's plate.