Killzone 2: What can we do to help the PS3?

[dk3dknight]

I think if sony did what ubisoft did as part of a viral marketing campaign they might a better chance of spread the word.. Ubisoft would set up a website, and give points for telling other people about the website, they would set a forum up and a collection of missions which were marketing campaigns that awarded points...

At the end you used those points for goodies mouse pads, tshirts, games, etc etc..

[Toonstar]

Originally Posted by dk3dknight

I think if sony did what ubisoft did as part of a viral marketing campaign they might a better chance of spread the word.. Ubisoft would set up a website, and give points for telling other people about the website, they would set a forum up and a collection of missions which were marketing campaigns that awarded points...

At the end you used those points for goodies mouse pads, tshirts, games, etc etc..

Yeah, but again... something like that is going to reach the kind of people that make their rounds online quite often. Most of these people already know plenty about Killzone and will eventually see the predictably positive reviews. This game has the capability to bring in a much wider audience. It needs to get the average person talking, again I come back to Gears. My friends who haven't owned video game console since SNES we're asking me if I had Gears of War :|

[dk3dknight]

Originally Posted by Toonstar

Yeah, but again... something like that is going to reach the kind of people that make their rounds online quite often. Most of these people already know plenty about Killzone and will eventually see the predictably positive reviews. This game has the capability to bring in a much wider audience. It needs to get the average person talking, again I come back to Gears. My friends who haven't owned video game console since SNES we're asking me if I had Gears of War :|

I fear you may have misunderstood the point, they recruited fans as part of the marketing team, to go out into the world and market it to people who were not fans of the series..

They had them post reviews on multiple websites for points, previews, demo impressions, forum signatures etc.. basicly it was about turning fans into mini commercials and placing them where they were needed.. I walked away from one with over 150 dollars worth of prizes others walked away with 1000 dollars worth of prizes...