The Inevitable Move To Vertical Video In Movie Making

[Steedeel]

These days, more and more youngsters are shooting and watching in square (with space for messaging) or vertical (taking up the entire length of their smartphone). What started as a lazy habit is fast becoming the only way to shoot social media videos. So much so, that Youtube have integrated this shooting style and now have full screen vertical videos. Snapchat and Instragram dominate the vertical video scene. The industry always chases the young demographic and that demographic is growing up watching vertical videos. It’s only a matter of time before Hollywood chases the young audiences (and the money) by making vertical films and tv content. It’s going to happen, it’s a stick on. Then, what happens to the TV set? Maybe Steedeel is right, there wouldn’t be any need for TV sets or cinema if vertical content wins out.

I promise you, right now, a major studio will shoot a vertical film within the next 10 years. It will be shot with the phone in mind.

[Vilya]

Originally Posted by Steedeel

You guys continuously fail to see things as they probably will be, you are stuck in the now and don’t have any vision.

Take my comments a while back about vertical video. These days, more and more youngsters are shooting and watching in square (with space for messaging) or vertical (taking up the entire length of their smartphone). What started as a lazy habit is fast becoming the only way to shoot social media videos. So much so, that Youtube have integrated this shooting style and now have full screen vertical videos. Snapchat and Instragram dominate the vertical video scene. The industry always chases the young demographic and that demographic is growing up watching vertical videos. It’s only a matter of time before Hollywood chases the young audiences (and the money) by making vertical films and tv content. It’s going to happen, it’s a stick on. Then, what happens to the TV set? Maybe Steedeel is right, there wouldn’t be any need for TV sets or cinema if vertical content wins out.

I promise you, right now, a major studio will shoot a vertical film within the next 10 years. It will be shot with the phone in mind.

Share some of those mushrooms you're on and we can all have visions together. I bet mine will be happier ones than yours, too, you Gloomy Gus you.

Those same young people also comprise a large percentage of the audience at the movie theater where they still show those long form movies on them big screens.

https://pmcdeadline2.files.wordpress...eport-2017.pdf

See page 3, third bullet point and also page 18.

Young people still watch full length movies!

"Younger people are also more likely to go to the movies than Americans over 40. “In 2017, the 25-39 age group was over-represented in terms of tickets sold, accounting for 21% of the population and 26% of tickets sold,” the report found. “To a lesser extent, the 12-17 and 18-24 age groups are also over-represented for tickets sold (11% and 12%) relative to their share of the population (8% and 9%).”

[Steedeel]

Originally Posted by Vilya

Share some of those mushrooms you're on and we can all have visions together.

Those same young people also comprise a large percentage of the audience at the movie theater where they still show those long form movies on them big screens.

https://pmcdeadline2.files.wordpress...eport-2017.pdf

See page 3, third bullet point and also page 18. Young people still watch full length movies!

Nah, vertical video is going to be huge. The more people shoot with it, the more movement we will see towards feature films shot for the next generation. Kids go to the cinema for the social experience, not to see HQ widescreen entertainment. They don’t give a chuff about quality generally speaking.

[Vilya]

Originally Posted by Steedeel

Nah, vertical video is going to be huge. The more people shoot with it, the more movement we will see towards feature films shot for the next generation. Kids go to the cinema for the social experience, not to see HQ widescreen entertainment. They don’t give a chuff about quality generally speaking.

Why is it that whenever you predict that something new will be a success it also HAS to mean the demise of something else? All of your predictions are just so...predictable.

[Steedeel]

Originally Posted by Vilya

Why is it that whenever you predict that something new will be a success it also HAS to mean the demise of something else? All of your predictions are just so...predictable.

How do you plan on watching a vertical film on a widescreen tv in this instance?

[Vilya]

Originally Posted by Steedeel

How do you plan on watching a vertical film on a widescreen tv in this instance?

I have no such plans. I don't generally care for the vertically framed videos that you mention.

I will be watching widescreen and full frame long form movies, traditional length episodic TV shows, and even short subjects all displayed upon my ever larger TV. The first two types of content will primarily be sourced from my also ever larger physical media library.

Unlike you, I do not reflexively equate a new type of entertainment as being the cause of death for existing ones. All of the above forms that I mentioned have existed for longer than I have. They will be still be here when you and I are gone.

[tjritter79]

Originally Posted by Vilya

Is there a reason why these budding smartphone cinematographers could not, would not, simply rotate their phones 90 degrees and film in widescreen? Phones can film in landscape mode, even ancient ones like my Samsung Note 3.

Yep, kids are lazy........

[Steedeel]

Originally Posted by tjritter79

I have to agree 100% with you on this Steel!
BUT, the market will be terribly limited.
I think vertical video will only be consumed by those affixed solely to their phones. It has no value to anyone using a TV, especially since a TV is at a 16:9 ratio.
You Tube, and the "like" (because there is going to be more than one entity involved in this) is going to use this as an "anyone can direct" sort of promotion, and yes, certain features will be exclusively in the vertical format.
In fact, you ever see the movie "Hardcore Henry" that would have been perfect in a vertical format for You Tubers only.

I think the assumption Is that the living room goes vertical even if just for a larger communal experience but with social media interaction. Imagine a more household orientated signage vertical display (like the ones in fancy stores) but intended for tv and video. Perish the thought. This obviously means the likes of you and me are not a consideration, we either put up or shut up. We may even be dead by then but I do think it would happen sooner than that. Of course, it may be more likely the tv will die in that instance.

[tjritter79]

Originally Posted by Steedeel

I think the assumption Is that the living room goes vertical even if just for a larger communal experience but with social media interaction. Imagine a more household orientated signage vertical display (like the ones in fancy stores) but intended for tv and video. Perish the thought. This obviously means the likes of you and me are not a consideration, we either put up or shut up. We may even be dead by then but I do think it would happen sooner than that. Of course, it may be more likely the tv will die in that instance.

Hmm, a large Dolby-Vision phone in the living room, I shudder at the thought...trying to keep the damn fingerprints off the screen.....

[Steedeel]

Originally Posted by tjritter79

Hmm, a large Dolby-Vision phone in the living room, I shudder at the thought...trying to keep the damn fingerprints off the screen.....

Would still be a glass OLED or MLED I would imagine. Quite horrific, almost as horrific as no tv at all.

[tjritter79]

Originally Posted by Steedeel

Would still be a glass OLED or MLED I would imagine. Quite horrific, almost as horrific as no tv at all.

My GF's daughter would STILL find a way to drop it and break the screen.

[octagon]

Originally Posted by Steedeel

You guys continuously fail to see things as they probably will be, you are stuck in the now and don’t have any vision.

We're not stuck in the now. Quite the opposite, in fact. I'm not going to speak for anybody else but my beliefs about what might be down the road are greatly informed by what has come before.

You didn't invent doom and gloom. You're not the first person to predict the death of Hollywood and you won't be the first one to be dead wrong about it.

TV was going to kill movies. Cable was going to kill movies. Videocassettes were going to kill movies. MTV was going to create a generation of ADD cases that wouldn't sit still for a whole movie and that was going to kill movies. Then it was a reliance on blockbusters and CGI and the internet.

Does any of this sound familiar?

Originally Posted by Steedeel

It’s only a matter of time before Hollywood chases the young audiences (and the money) by making vertical films and tv content. It’s going to happen, it’s a stick on.

Look to history.

Kids have been addicted to TV for as long as there has been TV. And how did Hollywood respond? By being more like TV?

No, they responded by being less like TV. They explored all sorts of mechanisms (and more than a few gimmicks) to differentiate their product from TV shows.

Originally Posted by Steedeel

Then, what happens to the TV set? Maybe Steedeel is right, there wouldn’t be any need for TV sets or cinema if vertical content wins out.

Maybe. Maybe one day we'll all be watching the World Cup and the Super Bowl and Avengers XXXIV vertically on our phones.

But probably not.

[Groot]

I take it that a few of you guys don’t read comments of people being mocked for shooting video vertically?

[flyry]

Originally Posted by Groot

I take it that a few of you guys don’t read comments of people being mocked for shooting video vertically?

ESPN did some awful vertical split screen during this years home run derby.

Let's just say most people hated it.

[Steedeel]

Originally Posted by Groot

I take it that a few of you guys don’t read comments of people being mocked for shooting video vertically?

If enough people are told it’s cool, it will be popular. People are sheep. Look at dating websites. Years ago they were said to be creepy and only saddos used them. Now that opinion has flipped and millions of younger adults use them and it’s considered cool. That’s just one example.

[Steedeel]

Originally Posted by octagon

We're not stuck in the now. Quite the opposite, in fact. I'm not going to speak for anybody else but my beliefs about what might be down the road are greatly informed by what has come before.

You didn't invent doom and gloom. You're not the first person to predict the death of Hollywood and you won't be the first one to be dead wrong about it.

TV was going to kill movies. Cable was going to kill movies. Videocassettes were going to kill movies. MTV was going to create a generation of ADD cases that wouldn't sit still for a whole movie and that was going to kill movies. Then it was a reliance on blockbusters and CGI and the internet.

Does any of this sound familiar?



Look to history.

Kids have been addicted to TV for as long as there has been TV. And how did Hollywood respond? By being more like TV?

No, they responded by being less like TV. They explored all sorts of mechanisms (and more than a few gimmicks) to differentiate their product from TV shows.



Maybe. Maybe one day we'll all be watching the World Cup and the Super Bowl and Avengers XXXIV vertically on our phones.

But probably not.

Vertical video is attracting all the young eyeballs on social media. It’s taken off massively. Are you suggesting they ignore it? Eventually, those people will be middle aged and they will have spent decades watching vertical video.

[Groot]

Originally Posted by Steedeel

Vertical video is attracting all the young eyeballs on social media. It’s taken off massively. Are you suggesting they ignore it? Eventually, those people will be middle aged and they will have spent decades watching vertical video.

1995 Pizza Hut Commercial with Jerry Jones and Deion Sanders "Both!" - YouTube

Even in 1995 we were told we could have more than one option.

Please just stop.

[Steedeel]

Originally Posted by Groot

1995 Pizza Hut Commercial with Jerry Jones and Deion Sanders "Both!" - YouTube

Even in 1995 we were told we could have more than one option.

Please just stop.

If vertical video becomes the dominating format, studios would have to start shooting in that format lest they lose money.

[Groot]

Originally Posted by Steedeel

If vertical video becomes the dominating format, studios would have to start shooting in that format lest they lose money.

Are cinemas gonna change their screens and seating setups too?

[Steedeel]

Originally Posted by Groot

Are cinemas gonna change their screens and seating setups too?

Yes. Supply and demand. Not for a long time but it’s coming.