New Apple Hardware...No Blu-ray Offerings

[Bobby Henderson]

Originally Posted by pacificvibes

Mac are great for productivity...how are they not, because they dont want to incorporate Blu-ray???

As strong as the Apple brand name may be, the company's high priced products are not in any way above customers scrutizing their ratio of features to price level and comparing that to the competition.

Combine that situation with the worsening situation for Apple in the creative computing marketplace. Apple is getting pummeled in the highest end, most prestigious sectors of that marketplace by companies like Autodesk and Eyeon Software who make superior tools that don't run on Mac-based hardware. Apple's tent-pole software suites like Final Cut Studio are becoming increasingly threated by Adobe and others. Adobe's Production Studio suite features Blu-ray authoring capability. Adobe is working with Red Digital Cinema on native support for its d-cinema camera systems. Apple is standing still while its rivals are not.

With being so focused on iTunes, iPods and iPhones, Apple is painting itself into a corner with the rest of its computing business. The main selling point with the new 17" MacBook Pro? A "green" battery. Woo hoo. They're wanting upwards of $3000 for the thing while you can buy similarly equipped 17" notebooks with Blu-ray combo drives from some other PC makers for less than half that price.