Is 3D cinema a gimmick?

[reallyagi]

"it's a constant nudge in the ribs saying never mind the story, just see how neat I look... let's face it, is intended primarily to raise ticket prices and make piracy more difficult. If its only purpose was artistic, do you think Hollywood would spend a dime on it?"

You may love watching movies in 3-D, but the man makes points that remain very true.