Greyhound 4K UHD (2020)

[fitprod]

Originally Posted by tyrok

If anything this is going to be a Euro only release that is only happening thanks to a previously made deal like that original Iron Man trilogy. No way Apple paid $70 million for this only to have it show up on home video before Christmas.

You have to remember Sony did this to recoup cost from a lost theatrical run and $70 million barely covers the production costs... Not sure what had been spent on marketing before being sold to Apple.

Fitprod

[tyrok]

Originally Posted by fitprod

You have to remember Sony did this to recoup cost from a lost theatrical run and $70 million barely covers the production costs... Not sure what had been spent on marketing before being sold to Apple.

Fitprod

The budget was apparently $50 million. So they paid more to cover other expenses (and surely Tom Hanks' bonus).

[fighthefutureofhd]

Originally Posted by tyrok

The budget was apparently $50 million. So they paid more to cover other expenses (and surely Tom Hanks' bonus).

But if you have to double the budget to break even, then $70 million doesn't even begin to cover it.

[gkolb]

Originally Posted by fighthefutureofhd

But if you have to double the budget to break even, then $70 million doesn't even begin to cover it.

Double is when you split the box office dollars with the exhibitors.
If you get $70M from Apple, you got the full $70M.

[fighthefutureofhd]

But you still have to double for marketing costs and what not, right? Cause if we're just doubling for splitting the box office with exhibitors than $100 million wouldn't even do anything. You would probably need at least $200 million to break even. Though I may have my math wrong.

[tyrok]

Originally Posted by fighthefutureofhd

But you still have to double for marketing costs and what not, right? Cause if we're just doubling for splitting the box office with exhibitors than $100 million wouldn't even do anything. You would probably need at least $200 million to break even. Though I may have my math wrong.

Sony wouldn't sell it to Apple for a loss. That $70 million would be the amount they needed to offload the movie "at cost" to avoid losing money at the box office by it not reaching $200 million. The movie was 3 months away when Covid hit so they couldn't have spent that much on marketing.