Boutique labels and copies sold

[Indicator]

Originally Posted by Loftus

Do the profits on the "bigger" releases help these companies release these smaller films?

In a word, yes.

Short of a subsidy from an eccentric millionaire, that's the only viable way that a boutique label can operate, at least if it wants to handle labour-of-love projects that they know in advance (based on extensive experience of handling similar titles) are unlikely to storm sales charts. Although it's lovely when that happens.