Paramount+ (Formerly CBS All-Access)

[Lee A Stewart]

Originally Posted by tjritter79

I'm not sure that fact is "written in stone" quite yet. Even though CBS:AA has finally opened their portal for TV E watching, a "free" tier would at least place them even with, and not behind Peacock. Rebranding gives VCBS an opportunity to make changes consistent with the direction the industry is going instead of relying on 6 yr old policies. Even if its not instituted at launch, adding it later can only increase brand awareness and help to avoid confusion ("where did CBS go?"). Plus, given that both Peacock has it now and HBO Max is planning on adding it this year should be an incentive to at least consider it, otherwise its simply CBS:AA with a different name...and I think Bakish wants THIS to be not only what CBS:AA wasn't, but also something competitive not only with Peacock & HBOM, but with other services to come.

Some will say Pluto TV fits that requirement, but Pluto while worthwhile, has a different ad-revenue scheme altogether. You cannot finance "studio grade" programming with Pluto...and really what IS the purpose of a "free" tier, it's to "tease" the programming available on the premium level to get you to buy! P+ can do THAT a whole lot better within their service then relying on Pluto TV to deliver that for them.

HBO Max will be introducing a lowered priced AVOD version. Peacock is the only studio backed streamer that offers a free with ads limited content version.

Netflix: SVOD
Amazon Prime Video: SVOD
Disney+: SVOD
Hulu: AVOD and SVOD
Apple+: SVOD
HBO Max: SVOD
Discovery+: AVOD and SVOD
CBS All Access: AVOD and SVOD
Peacock: Free AVOD (limited content), AVOD and SVOD

[tjritter79]

Originally Posted by Lee A Stewart

HBO Max will be introducing a lowered priced AVOD version. Peacock is the only studio backed streamer that offers a free with ads limited content version.

Netflix: SVOD
Amazon Prime Video: SVOD
Disney+: SVOD
Hulu: AVOD and SVOD
Apple+: SVOD
HBO Max: SVOD
Discovery+: AVOD and SVOD
CBS All Access: AVOD and SVOD
Peacock: Free AVOD (limited content), AVOD and SVOD

Again, I'm not sure that's a "final" draft for the HBO Max service. Read this article, special consideration to the comparison of ads to Peacock. Seems the HBOM ad-infused tier (due to the NCAA tournament) may be offered at no cost to the consumer. Or perhaps I AM reading too much into this....
"The company has set an asking price for its initial advertisers and shared how many ads the streamer will air per hour of programming. However, the company has not told the agency executives whether people will have to pay to access HBO Max’s ad-supported tier."

https://digiday.com/future-of-tv/war...20the%20matter.