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#11 | ||
Blu-ray Baron
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![]() Quote:
None of the BvS statistics were encouraging for a Snyder JL: it made half of its money on its opening weekend, which meant that word of mouth and repeat business was poor - that's not an optimistic sign for doubling-down on Snyder's vision with a sequel. It got nowhere near the $1.5b potential gross that many were expecting. It had one of the biggest second weekend drops ever (even bigger than the second weekend drop for the underperforming MoS) and followed with further big drops. BvS weekend drops - 69.1%/54.5/61.4%/39.1% Mos: 64.6%/49.8%/45%/58.7% JL: 56.2%/59.5%/42%/55.4% So, as well as scoring a higher Cinemascore rating from OW moviegoers, JL had better holds after its poor start, implying better general word of mouth. Those drops look even worse compared to Wonder Woman, which had strong WM: WW - 43.3%/29.5%/39.6%/36.9% Most damning were the home video numbers - at $80.5m, lower than the lower-grossing MoS ($120m) or Wonder Woman ($98m) by a substantial margin. While home video numbers were dropping year on year, the drop from MoS was above normal and the fact the subsequent WW did better implies that BvS wasn't something that won viewers over on a new cut. The theatrical JL's lousy opening could easily be put down to the bad taste BvS left in mainstream audiences' mouths: the fact that it held a bit better - making about 59% of its total after its OW (still below average but not as embarrassingly far below average as BvS) implies a more favorable general audience reaction. If you look at rottentomatoes it's not just the critics who preferred it: while BvS got 28% critics and 63% audience ratings, JL got 40% critics and 71% audience. The very best you can say about Snyder's 'vision' was that it was, to put it kindly, hugely divisive, and dividing the audience for their biggest IPs was simply not what he was hired to do. JL was doomed from the moment BvS landed with a thud and left a bad taste in too many of the audiences' mouths that they weren't coming back, no matter what (and forget fanboys: studios don't care about them because there aren't enough to make a $250-300m film a hit while most of the audience don't care about who directed their men in spandex movies). I'm pretty sure that by bringing in the director of The Avengers in the studio equivalent of a Hail Mary pass they made more at the box-office than they would have with Snyder. Quote:
Last edited by Aclea; 03-14-2021 at 04:52 PM. |
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Thanks given by: | Buddy Ackerman (03-14-2021) |
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