Object Based Broadcasting/Perceptive media

[Steedeel]

Surprised more people don’t know about this. It’s going to be as big as colour, stereo sound and DVD. It’s not just another tech, it’s intended as a replacement for the old ways of broadcasting and streaming. It’s going to shake things up forever, for good or bad.

It would be wrong to think of it as just a opportunity for targeted ads though, it’s meant to be hyper focussed on personalisation.

Let me give you two examples. One subtle, one dramatic

Subtle

A woman stands by a merry go round, she seems lost in thought. Music changes from cheery, upbeat stuff in one scene to dark and broody. The colour grading alters also, one scene is bright and colourful, one is desaturated and shot with dull browns and green tint.

In other words, the same scene but with two different reels to match your mood or profile for that moment.

Dramatic

A character is being stalked in his/her home by a masked man. When the phone rings it’s the villain on the other line but rather than phoning the character being stalked, the film has actually phoned your mobile. When you pick up, it’s the villain speaking to you and asking something. Your reply impacts the victim and what the villain does next.

The subtle example doesn’t require interaction at all

The dramatic example is just one of the possibilities that will be available. Alternatively it could use your Alexa to add subtle effects such as whispering to the dialogue or maybe increase the loudness of certain sound effects depending on where it’s placed.

If you are using a tablet, you may be able to look at the same data that a onscreen character is researching. The tv would display the action and your iPad could give you a detailed view of whatever the character is looking at. This could all be done via layered objects in the stream or broadcast.

My opinion is that it stinks of gimmicks but I can see the subtle version being a success sadly. Maybe even the extreme side of things.