Dodgy Warner’s Rant

[Fiffy]

Originally Posted by -Gonzo-

Mind you though 4 years later there’s absolutely zero reference to free upgrades to 4K anywhere on Apple.com,ATV app or the iTunes Store.
These days most only know about it due to word of mouth on forums.

They are pretty low-key about it, but it is mentioned here:

https://support.apple.com/en-us/HT207949

"If you previously bought an HD movie from the Apple TV app, you might have access to the 4K, HDR, Dolby Vision, or Dolby Atmos enhancements on a compatible device. If your purchase doesn't have a high-quality version now, it might be added later."