BDA chairman believes format war over within 18 months

[Smallville206]

By strong, I mean this was well on the way to being over by the end of the year or early next and now there is a good chance it will go on another 18 months which is a long time to confuse consumers.
People are still nervous about what Warner is going to do, and if they do switch HD exclusive this whole thing could get quite ugly. Right now there is no guarantee either format will survive and unless we start seeing some big news such as Universal going neutral or something on that level there is reason to be concerned. I just purchased 9 more Blu ray movies last week bringing my total to 71 so I still have faith, however it's time for this to end in a swift manner, not another year or two so we can bring this out of more than being a niche market, which is exactly what HD discs are right now.
I feel like a part of a huge group when I am on this forum, but outside of this forum I am the ONLY person among my friends and acquaintances who even buys Blu ray discs. Most people I know still have no clue what they are and that is in no way healthy for the format as they are a reflection of the average consumer.