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View Poll Results: How do you gauge if you want to see a movie?
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Old 07-16-2022, 07:28 PM   #11
mwynn mwynn is offline
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Quote:
Originally Posted by spider-neil View Post
Really? I thought it was countrywide.
Wikipedia says There are 35 to 45 teams of CinemaScore representatives present in 25 large cities across North America. Each Friday, representatives in five randomly chosen cities give opening-day audiences a small survey card.

CinemaScore typically receives about 400 cards per film the company estimates a 65% response rate and 6% margin of error.

This seems as reliable as the Nielsen ratings.
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