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Old 09-26-2006, 07:24 AM   #5
takezo takezo is offline
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Aug 2006
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Mitsubishi is a very large company in Asia. They make automobiles, appliances, and electronic equipment. In USA, they were beter known for their cars. However Mitsubishi found sucess in the large DLP HDTV market where there products are designed using the DLP chips designed by Texas Instruments, but at very competitive prices compared to their Popular branded rivals. They can make a name for themselves in electronics value and quality. However Mitsubishi is quite a well nown brand name for cars.

What would an averaged Joe say when he/she sees a Mitsubishi HDTV for the first time?
"I thought Mitsubishi made only cars, I did not know they made TVs". Then all the sales person must do is present the features and it's great price, and it will be sold.

A Mistubishi branded Blu-Ray player and Blu-ray media is a sign that Mistubishi is branching from HDTVs to Home Theaters in general.
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