Night Swim (2024)

[Member-866753]

Originally Posted by HorrorBlu

This is the thread for Night Swim, a cheap Blumhouse movie about a haunted swimming pool. It does not need a 100 day theatrical exclusivity Oppenheimer / Top Gun: Maverick release, lol.

You somehow missed the boat entirely.

It is neither the 100 day window or a cheap streaming Blumhouse movie (those go straight to streaming on Peacock and Amazon Prime)

But rather the conversation we were having was about Universal's 17 day window. So it is entirely relevant.

What's your reason why Fast X was out on streaming in three weeks? Exorcist was 17 days.

[Britnasty]

Originally Posted by Member-866753

What's your reason why Fast X was out on streaming in three weeks? Exorcist was 17 days.

Not OP but I understand Universal’s logic completely. After 3 weeks, Fast X was already making under 10M and dropping like a rock. It only lasted 8 weeks in theatres.

They probably maximized profits by putting it onto PVOD when they did.

[Monterey Jack]

Originally Posted by Britnasty

They probably maximized profits by putting it onto PVOD when they did.

No, telling people they could watch it at home so quickly made the box office tail off even FASTER. Even MASSIVE box office bombs from just over five years ago still took a minimum of three months to hit disc/VOD, and studios certainly didn't tell people exactly when the home release date was on opening fricking weekend.