New Dolby Atmos rival, Eclipsa Audio launched by Google and Samsung

[PeterTHX]

Originally Posted by Coasterghost

Well… the broadcasting standard is going to be MPEG-H, which will rival atmos… so.

In the USA, ATSC 3.0 uses AC-4 as the audio standard which outputs as Dolby Atmos configuration.

Originally Posted by sapiendut

Broadcasting standard where? In the US and Canada, the standard is Dolby, not MPEG-H. MPEG-H are for Europe and Korea. MPEG-H has been Atmos’ “rival” for nearly a decade that also doesn’t go anywhere.

I remember when MPEG2 audio was going to be the DVD standard in Europe, except they couldn't get it to work correctly. They ended up going with the "optional" AC-3 for the majority of audio tracks there. I also remember when VP9 was going to bury HEVC in the video world. Didn't happen.