New blus $20 and under becoming standard?

[Terjyn]

Originally Posted by BillieCassin

It makes a lot of sense long-term. There was actually another article elsewhere I saw this morning talking about the same thing.

Basically, Blu-ray is starting to attract more than early adopters now (people like myself who are new to Blu-ray). I just bought my first Blu-ray player a week ago, when I purchased my first HDTV. I'm a huge movie fan (I have about a thousand DVDs, not to mention laserdisc and old VHS) but I just wasn't going to invest in either format until the "format war" was over, and then once it was I waited until I was really ready to upgrade.

To get customers like myself buying, they really need to keep the prices down. No way I am spending $26-35 to buy a regular edition of a new film. Even $20 is steep to me - although for some films I'll pay it. With Netflix offering Blu-ray as well, there is even less incentive to buy.

Basically, they will make more money by lowering prices because the volume of sales will go up substantially. If you sell 100K Blu-Rays at $30 bucks, or you sell 1 Million at $18 bucks, you will obviously make a lot more money with the lower price.

This will be the trend going forward, prices will go down. Same thing happened with DVD which had a similar pricing structure when it was released. In any case, it's all good for us consumers - we will be paying less and less for Blu-ray, and it's in everyone's best interest for that to happen.

You missed what I was saying.

If you sell the Blu-Ray for the same price as the DVD (or less), you make less profits on the Blu-Ray than the DVD. At which point you don't actually want people to switch to Blu-Ray, as it hurts your profits.

IE: It doesn't help me to go from 1$ profit per 1 million DVDs to 75 cents profit per 1 million Blu-Rays.