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Old 10-30-2007, 07:33 PM   #11
MacHaggis MacHaggis is offline
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I read somebody's post a few days ago about bundling a Blu-ray player with the purchase of HDTV sets. This is where you have many CE companies against Toshiba, and just the sheer numbers of sales can increase the market adoption for Blu-ray.

The other point, that I've mentioned in the past, is to offer a rebate towards the trade-in of a SD-DVD and HD DVD player towards the purchase of a new BD player. Remove the other formats from the equation!
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