Alba readying cut-price Blu-ray Disc player for Europe?

[itsfatboy]

This is exactly whats required.

The big guns (Sony, Samsung, Pioneer) will never lower their prices, they're still trying to recoup their ROI. They can afford the lost sales to these chinese players, to help broaden the exposure of BR in the market. Without the cheap players, the big guns will die on the vine.

Its how VHS won the war over the better technology Beta.