So I FINALLY got a PS3 over the weekend

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There are already some speculating that VC-1 is "smoothing" the grain to get the bit-rates.

We have people going completely nuts when a title is released that doesn't "pop". People aren't reacting well to grain.

This is going to have a couple of consequences. First, the DPs are probably going to be pushed toward digital cameras or low-grain stock for the future. And second, there is going to be tremendous pressure to apply advanced grain reduction techniques to the titles as well as artificially sharpening and colour boosting.

I can already predict that there will be people complaining how the colour is washed out in "O Brother, Where Art Thou?".

The key will be to get the DP or director's approval for any cleanup. I don't have a problem with eliminating the grain if it doesn't soften, and if the grain is an artifact of the stock and not intentional. But, it is imperative that the the film maintain the intent of the creators. If they wanted grain in whole or in part, that must be respected.

Gary