Studios need to get together if they want Blu-ray to succeed.

[kibbled_bits]

After witnessing Harry Potter week and seeing it under perform on both format's I've concluded one of the biggest assets of WB going Blu-ray exclusively is that it can market that format which everyone else. They also will not have as many packaging issues and confusion at retail stores.

I think a good reason for the lower sales is that Blu-ray formats sold out in many places. For instance I went to Best Buy on Sunday and they were out of Harry Potter box set on Blu-ray. The entire cardboard cutout for Harry Potter was also confusing.

Warner if you are reading this, look what POC did on Blu-ray, Harry Potter would have done the same if you had marketed it the way Disney did. Oh well we look forward to good things in the new year