Reuters: HD DVD Rallies Consumer Audience in 2007...

[Slapper]

I think my favorite part of that promo piece is:

HD DVD software sales grew at
nearly twice the rate of Blu-ray...

"...and yet we're still really far behind. But, trust us, next year HD DVD is going to sell at least 10 million standalone players. Well, maybe not that many. More like 5 million. No. Wait. More like 2 million. Well, you know how our projections have worked out for us in the past. Thank you and good evening. Enjoy the rest of CES."

[darinp2]

Originally Posted by Slapper

I think my favorite part of that promo piece is:

Looks like they used multiple tricks in that article. The one there was that growth is from their poor showing Thanksgiving week when the ratio was 74:26 (they used 5 weeks because the all important Black Friday week where they did so poorly was 6 weeks before the end of the year). So, yes, they did improve when it was 61:39 the last weeks of the year. But still a bad sign to be 61:39 in a week where HD DVD had the better special sales and Blu-ray didn't really have a new release advantage.

The Warner move may make this moot, but looks like the HD DVD camp might have been setting themselves up to be able to spin another big improvement, by having very poor releases in January and getting their butts kicked this month. But, now they'll get them kicked even worse, but likely won't ever recover.

Another one that looks like somewhat of a trick is the claim that The Bourne Ultimatum outsold SM:3 according to Nielsen, when it looks like what they did was didn't count the versions in box sets (or shrink wrapped sets). According to Nielsen First Alert data, SM:3 outsold TBU when both the singles and the ones in the sets were included (although only Amazon had a Bourne set). At least it wasn't as bad as that lady who wrote the article which made it look like TBU had sold twice as many, even though SM:3 sold more when the sets were included (since SM:3 split its sales with its set much more).

--Darin

[w_tanoto]

some denial. why compare bourne with spidey 3? why not pirates 3 vs bourne????

still counting on attach rate i see.......

give it up already. BDA will counter this today

[WickyWoo]

hd dvd does not have anywhere near 80% of the HD computer market.

Toshiba is one of the #1 laptop companies out there, and they're adding those drives into their "1 million", while of course as usual not counting Blu computer drives. There are relatively small numbers of Blu enabled laptops out there, hence with selective reasoning, what they say being true, technically

Course it's the usual games they play

[Zyclone]

Originally Posted by w_tanoto

some denial. why compare bourne with spidey 3? why not pirates 3 vs bourne????

still counting on attach rate i see.......

give it up already. BDA will counter this today

i think a counter in the form of a picture of all the BDA and the president of warner playing mini golf and laughing would be a good mature counter.

[Seretur]

Favorite quotes:

...delivering on the promise of affordability, quality and a consistent experience on every machine.

As the industry looks for a format that can break into the mainstream consumer market, HD DVD continues to be the affordable, high quality leader.

Among all high definition formats, HD DVD still maintains the highest attach rates -- more than twice the rate of Blu-ray.

"The HD DVD camp has always stuck to a simple set of principles," said Ken Graffeo. "Give consumers who buy into HD DVD what they paid for."

[simpspin]

The new and improved HD DVD slogan: "Less is More"