Cinemark threatens to boycott 'Tower Heist' over VOD experiment

[Steve]

Originally Posted by Septimus Prime

It costs me some $30 to see a movie with my girl, and that's if we don't buy concessions (we usually don't). It's $40 if we go to a nicer theater and watch in 3D, and that's just for two tickets. $60 is a lot, but if you get a bunch of people to chip in, it ends up being a better deal than going to the theaters, so I can easily see people with families opting for this.

Bonus: No stupid jackasses with their bright-ass cell phones out all the time.

You bring up a valid point, but I still don't see this as being successful. Maybe with a summer blockbuster (like Transformers 3) you might see people getting together in large enough groups to buy it and make it worthwhile, but even then I seriously doubt it would make enough money to be considered successful. I'm glad to see Cinemark taking they stance they are over this. I hope more chains will follow their lead.