Is Toshiba fighting a personal war, and not a format war?

[Blaumann]

Originally Posted by tron3

You are correct, they tend to quietly go in the night. But Toshiba hasn't been quite since they cancelled showing their face at CES. Probably out of humiliation. They have since started running amok again and picked up the pace. Does THIS sound like HD DVD is fading?

No, they are not fading yet. They are still trying to "fight back" i am sure. Imo Uni&Paramount need to go blu to stop the war completely. Toshiba will not back down, as long as they have some exclusive content. I think they will even keep it up, if Uni&Paramount just went purple.

These are corporations, not human beings. I think if i would have taken a beating like Toshiba, i think i would probably quit. But a corporation is not a human being, they have their business plans, strategies, goals, managers, etc. It might be personal for a few, maybe they want to save face. But i think it is simply business as usual: were our goals met yet/no; WB has gone blu, what are our options now? etc. bla bla.