Blu-ray player sales up seven-fold at Play.com (UK)

[Zazou]

Play.com big-boss-man tells T3 that new Blu-ray punters have sky-rocketed, since the end of the format war.

Those cagey folk who refused to hedge their bets in Hi-Def Match showdown sure didn't waste much time once Toshiba closed the door on HD-DVD, this week.

Play's Stuart Rowe informs us that on VHD (Victory in Hi-Def) Day this Tuesday, the company sold more Blu-ray players than in the previous week combined.

"There was a seven fold increase in Blu-ray player sales, on that day alone." said the Chief Operating Officer.

"People have been waiting a long time to move into the Hi-Def era and now they have the confidence that this is going to be the format.

"Our cheapest player (The Samsung BD-P1400/XEU) is now £199 and you'd expect the prices to come down further as Sony try and build the brand. It's all great news for the consumer."

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