Just how did Universal become HD DVD exclusive?

[Jodi]

Originally Posted by marzetta7

Speaking of NBC...Anyone notice the huge Casino Royale Blu-ray ad on their website? I've become hooked to Heroes, and am starting with the episodes from the beginning, but just noticed Blu-ray blatantly advertised in a rather large space.

My opinion is that they probably signed an agreement early on in the game, and have to wait until that agreement expires or simply you have Microsoft & Toshiba adding "incentives" to their loyalty, much like Microsoft's "incentives" to companies utilizing their Live Search engine.

Speaking of "Heroes", NBC/Universal had better take that big 180 degree U-turn towards the Blu-camp. Though I have never seen the show, I know it's immensely popular. Making season sets of "Heroes" (in HD) on both HD-DUD and Blu-Ray will make sales even greater for Universal. Perhaps that might start to turn Uni's tide toward Blu == who knows.

Jodi