Packaged Media Far From Dead -- HMM

[Teazle]

In a kind of follow-up piece, the author claims that so far from being "dead" or on the way out, high-priced box sets in the home video industry are selling "better than ever":

http://www.homemediamagazine.com/pro...p-giving-29088

A tidbit from WB, quote:

"Ron Sanders, president of Warner Home Video, said that last year a premium-priced Dark Knight gift set with a toy Batmobile, with a limited pressing of 35,000 units, took eight weeks to sell out.

“This year, a comparable Dark Knight Rises gift set with a mask, also produced in a limited 35,000-unit run, sold out in a single day,” Sanders said.
Indeed, this holiday season Warner Home Video — pioneer as well as leader in the premium gift set game — reports that the industry is seeing 31% of the Blu-ray catalog business driven by high-priced (over $25) product.

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