Futureshop in Canada added to Blu exclusive list

[Salinger]

Originally Posted by glenn-bob

I would have told tou the same...so what indeed. when you read the sign did you know they were blu-ray or did you think they were SD-DVD's??? . . . I thot so.

Do you work at Future Shop?

The "so what" is a couple of things:

1. It's wrong. The capitalization and the phrase "DVD" means they are displaying official store signage for a trademarked item incorrectly. It's not up to Future Shop to change the name of a format.

2. DVD is a format, just like VHS. It's not a generic term to be used to refer to anything round, flat and shiny. Yes, I knew the difference, but the same consumers who might buy HD-DVD's thinking they'll play in their standard DVD player on their HD TV could easily think the same when something is called a "DVD".

It's not a point worth belabouring, nor did I make a big deal out of it when I mentioned it to FS. I just felt a store that strives to be at the forefront of technology would at the very least, want to label its technology correctly. I guess I was wrong.