"Technicolor Brings Image Enhancement Artistry to High-Def Encoding Work"

[Digital Filmmaker]

Film should never be made to look like anything but film. To make it look like video destroys the very nature of it being "film".

Film has a texture made of tiny grains of emulsion. That's what it IS. If people don't like grain in movies and can't handle that it's there, I suggest that they stick with a medium which is well-known for it's grain masking abilities.

It's called DVD.