The future of iTunes and Digital Copies

[Walter-S_NC]

To turn a Blu-ray Disc into an 1080p HDX title costs $2.

However, they have a special running through the end of the month that cuts that price in half if you do ten at a time.

To convert a DVD into an 1080p HDX title cost $5, but that too has the half price offer through the end of the month.

You are right that the battle is not between packaged media and EST.

Everyone knows the sales of packaged media is in decline and EST is going up.

Instead, the real battle is between SVoD and iVoD.

Will consumers just want SVoD like Netflix and Amazon Prime like a buffet, or will they continue to want their own select content to be static via an iVoD service.

The jury is still out on this.