Thor and Captain America 3D Re-releases (Disney) - October 7th, 2013

[Buddy Ackerman]

Originally Posted by Buzz201

I think, as with Iron Man 3 and Avengers Assemble, they can't promote them as Disney films. Paramount got a clause in the deal that meant they had to use their logo instead of the Disney one, I imagine they got that in for the rest of the films as well. Which would explain why it has the Paramount logo on the spine (visible on 3D view on Amazon)...

They can promote them as Disney films, they just choose not to. It's true that Paramount's logo has to still be included (as with Avengers and Iron Man 3) but it's merely part of their contract that their logo is included, not that it has to be the sole one or that Disney can't use theirs - after all, they own Marvel Studios so who's to stop them?

But Disney have made the choice to keep the Marvel brand separate from the Disney brand. I can't find the interview now but I remember them discussing it when they first bought Marvel - that they wanted to have the brand stand alone. But, although I don't have that source, look at the Thor: The Dark World promotional stuff- even though this is the first without any Paramount ties there is still no Disney branding on any of the trailers, posters or even credits. When that comes out on blu-ray there'll be no Disney logo on it, just a Marvel one. And that's my best guess as to why the 3D isn't the usual Disneyfied version, even though the style of packaging matches the rest of the Disney brand.