"Pundits: Take a Chill Pill"

[Marquoz]

Originally Posted by Bobby Henderson

In truth, many of those pundits out there have been greatly exaggerating the low price levels of new movie releases on DVD. Many try to claim "$15" as the standard price for new movie releases on DVD. That is flat out WRONG.

Some new movie releases do appear at or below that $15 price point. However the vast majority of all new movie releases on DVD originally appear on store shelves at a price point between $18.99 and $21.99. Those are the typical prices for new releases at stores like Wal-Mart, Best Buy, etc. It's also worth mentioning the MSRP for those new release DVDs is typically $24.99 to $29.99. Some stores (such as fye, Sam Goody, Suncoast, etc.) actually charge those prices for new movies on DVD.

Catalog releases in new double dip DVD versions, re-mastered versions, etc. are typically the sort of thing that appear in stores at or below the $15 price level. It just is not common at all for a movie that was in commercial theaters three or four months ago.

The time is overdue for these reporters to get their facts straight in terms of DVD pricing and the comparisons they are drawing with Blu-ray pricing.

I could be wrong, but I remember 14.99$-17.99$ being the standard walmart price for a new release, but in the recent years it's been creeping up, now it seems to be 19.99$-21.99$ for a new releases.