iTunes extras finally on Apple TV

[Rik1138]

Originally Posted by Zu Nim

FUD. UV is in the process of permitting widespread downloading, and iTunes is on the verge of eliminating it? Doubtful. Extras are one thing. The movie itself is another kettle of fish.

Guess we'll just have to wait and see...
If they did make it streaming only (even the movie), what would be your response to that? (Honest question, I'm really curious how well that would be received...)

Originally Posted by Zu Nim

I thought you meant Consumer Electronics Device, not that you were introducing a new term without context. My bad!

Wasn't out of context, I mentioned it originally in a list along with VHS, Betamax, laserdisc, DVD, 8-track tapes, 78 RPM records and phonograph cylinders... Long list of old technology for video/audio recording.

Originally Posted by Zu Nim

That digital code is actually promotional, not a sale. It's an expense to the studio and one they'd like to close the loop on. (EST is a different matter.)

But it's not listed that way on the packaging... Movie Cash (for example) is listed as being a limited time offer. Most other promotional items are _clearly_ listed as such.

Blu-ray packaging simply says:
BLURAY + DVD + DIGITAL COPY
With no indication that one (or more) of these is promotional or expires (especially when it's a set that CHARGES you for the digital copy at the time of purchase).

If it said:
BLURAY + DVD + DIGITAL COPY (for a limited time)
or something, then it would make more sense...

Originally Posted by Zu Nim

Who knows how many people's salaries are partly paid to maintain that data, account for it, report it, etc.?

And again my problem with this. Why does it have to be 'maintained, accounted for and reported'? And why would there even be several people's salaries involved? And those are honest questions (that I doubt anyone outside the studio could answer), I would really be interested in seeing what goes on behind-the-scenes with maintaining and managing the digital copy world... I still think they sometimes just way over-think some of this stuff... And of course, marketing is an even weirder science than accounting... You get the two working together and it's amazing that anything happens at all.