Dolby Atmos coming soon for home use

[ZoetMB]

Originally Posted by FilmFreakosaurus

Industry speaking, 3D was a miss and hopefully Atmos is a hit. We need to keep improving the experience.

Video wise we're still using some standards that are decades old. UHD must incorporate a lot more features than just a higher pixel count... and their are some outside pressures at play trying to move the bar higher than HD. I look forward to that.

3D was a miss and far more homes have 3D than will ever have Atmos. There aren't really all that many consumers with even 5.1. Atmos, almost by definition, is a niche format. How many consumers do you think are ready to have a minimum of 5.1.4 or 7.1.4 speakers in their living rooms? Not very many.

And that's fine. Certain things of quality are not meant for the mass market.

I do agree that UHD needs more than just higher resolution - like a wider color space, for example.

Some "outside pressures at play trying to move the bar higher than HD"? Assuming you meant UHD, what pressures? There are standards orgs working on ways to have systems that will be compatible with higher resolution formats in the future, but other than that please document "outside pressures at play". There's no such thing.

I think you fantasize your desires, then apply them to the market at large. (Like this fantasy that some BDs are already encoded for Atmos). That's a huge error in an analysis of the market.