Sony, white flag is good....this solution is better. READ!

[tron3]

I'm putting my other thoughts from other threads into here.

blu-ray has investors, and HD-DVD has fewer investors. Both sides are pushing their product because they have stock holders to answer to. No one wants to loose their job, no one wants to be the loser investor, and no one at HD-DVD has enough balls to look at the Sony offer.

Here is what you do....1..Press conference...

You make an UP FRONT offer to HD-DVD. "We will keep your name on our technology. We like the marketing potential of a familar name. We will give you licenses to produce blu-ray products."

Hold your breath..here is where it becomes crazy beautiful....

"And we are willing to share the profits with YOUR stock holders. No one losses, only one technology will prevail...and no one has to lose their job, or their investment capital."

Put any slant you want on this, Sony, but you have to do something for THEIR investors and absorb them. The ends will justify the means with only a few bruised egos. Consumer confidence will be high, sales will sky rocket, and everyone will make money. If there is no standard 90% of the market will "wait and see" and sales will NOT return on the R&D cost for either of you!

If you guys (hd-dvd) keep playing games, consumers will hate you in the end. Apollo Creed went to Rocky's side in the movie to defeat a common enemy....and the enemy is pride. The fudiciary rewards will be enormous. TALK TO SONY. Sony, offer a ridulously sweet deal. Yeah, we know you don't have to, but someone has to be the hero before the consumers become victims. Neither of you want us to hate you....and many will hate BOTH if two standards come out.

This will hurt regular DVD sales as well, because everyone is waiting for a victor to emerge. No one wants to pay for DVD technology to buy another one in 6 months when a victor as emerged. Both OLD and new markets are at risk.

Stop thinking with your wallets. I know people, and most will accept NEITHER. Stop the war.