Shakira Oral Fixation Tour (Blu-ray) review 5/5 AQ/PQ!!

[Maxell]

I didn't see this in the upcoming release list. It should be Nov 13 although the article says Nov 12. I cant wait!

Reaching multiple, distinct demographics is also a goal and challenge for Epic in the run-up to the Nov. 12 release of Shakira's "Live in Miami -- The Oral Fixation Tour."

"This is different (from) putting out a DVD when you're targeting a fan base with a marketing message. (With Blu-ray) it's a multidimensional message," Epic senior VP of marketing Lee Stimmel said. "You're targeting that artist's fans and you're targeting the high-end early adopters who've bought into this technology, and when it comes to Blu-ray, you have the install base of the (PlayStation 3), which is a whole different demographic."

The Shakira Blu-ray DVD will get a national splash the night before its release date with screenings at theaters in the high-def format. The price of the Blu-ray release will be built into the ticket price for the screening, and fans will be able to take home a copy that night.

http://nz.entertainment.yahoo.com/070903/5/1jds.html