Could HD-DVD SuperBowl Ad help Blu-Ray?

[saxwork]

Could the Toshiba HD-DVD ad during the Super Bowl actually end up helping to boost Blu-Ray dominance?

Now think about this for a moment. Think about the millions of Joe Blow’s out there watching their brand new HDTV’s with their families during the Super Bowl. This Toshiba advertisement may actually be the first time some people hear about High Definition Media.

Follow me here… All these new HDTV’s are getting powered up and everyone is giddy with their new purchase. Many folks are gazing at the Super Bowl in all its HD glory for the very first time. Then, BOOM! The Toshiba ad airs. Many people will think, “WOW! I can now buy all my favorite movies in HD!” A week or two later, maybe even a month from now they will wander into a Best Buy or Circuit City and think, “Hey, let’s look into those High Definition movie things we heard about.”

Stay with me here… They will not remember the name “HD-DVD” or “Toshiba”; these are just average folks, and all they will remember is High Definition Movies for their new HDTV. Believe me, only us geeks, us early adopters follow brand names like Sony, Panasonic… which studio is which…. and so forth. But Mr. and Mrs. Average American will walk into a Best Buy and see Blu-Ray displays, rows and rows of Blu-Ray movies. Moms will see all those Blu Disney cases and Dads will see all those Blu action movie cases….

Am I making sense? All these new people are not going to remember “Toshiba” or “HD-DVD”… only that their favorite movies are now available in High Def and what do you think they are going to encounter when they go into these major retailers? A tidal wave of Blu. What choice do you think these people will make? Sure, there will be some collateral damage. There will be some fools. But many people will just associate the Super Bowl ad with Blu-Ray by the time they make it into the stores. This could be the starting point of mass adoption. This Toshiba ad could end up selling a bunch of Blu.

Thoughts?