All things being equal, which format would you buy?

[Matt X]

I spotted an interesting question @ eproduct wars' site, and it was posted thusly:
" Would You Buy Blu-ray?,link - Hide thread - By Helen Lee on June 13, 2007:
- I would like to propose a hypothetical question to those of you who support HD DVD. We all know how the format war has curbed the adoption of the HiDef movie formats. IF Blu-ray players were/had been the same price as HD DVD players and all studios supported HD DVD and Blu-ray, which format would you buy or would you have bought? "

...one would think that question would force a factual recognition by the HDDVD camp (which they tend to avoid discussing) that Blu ray IS technically superior, but at the same time not disparaging HDDVD. Most arguments for still buying HDDVD ranged from pretty weak "I just don't like sony (even though hardware support is deeper for BR), all of their stuff breaks easily/is proprietary (and 360 isn't???)" to downright moronic "bluray sounds too weird" (that last comment by Mike the HD Pirate, what a tool).

..I thought I would throw this question out here, knowing the majority of answers already, does anyone want to play devil's advocate and try to make a coherent argument for HDDVD?