HDMI Scaling.. I'm pissed!!!!

[msnoopy22]

So I've been search for an AV Receiver. Just about to demo a couple. I get to my local Sound & Vison store. The salesman tells me that the receiver I have been looking at the Pio Elite's SC05, Denon 2309/10, Denon 1909/10. Onkyo 607. Dont do this "HDMI Scaling". He goes on to tell me that they will upscale thru the analog signal. They will upconvert to a 1080p signal, but not thru the HDMI. He says if I want to get a receiver that does the upscaling thru HDMI I need to get an Intergra 8.9, Denon 5309, or a Yamaha 3900.

THE PRICE JUST JUMP $1,000!!!!!!!!! My price range is $750-$1,000. Now I have to spend $1,800 to get what I want. He explained if I stayed at my price point that I would have to run a coax cable to get audio. I am extremely dissapointed. I'm back to the drawing board.

He did say the Integra 8.9 was the best bang for the buck at $1,800 because it has 65 amp

PLEASE HELP!!! Is this saleman lying to me???? or Do I really have to go up $1,000 to get an AV Receiver that will upconvert an HDMI signal to 1080p????