Sony's simple but smart marketing campaign is coming back? - Blu-ray Forum

Soulblazer · 08-28-2009, 05:26 AM

I watched some old TV ads for the original PlayStation on youtube. And I got to say it was a very aggressive campaign from the start and got more casual friendly after the launch.

Launch date: 1994-12-3 and launch price: 39 800 yen. In 1995 they cut the price down to 29 800 yen.
The original PS was also associated with the RPG genre. And there was also more simple casual games such as pinball, puzzle and boxing than Sega Saturn.

http://www.youtube.com/watch?v=MxNSOz4h7O4

Play X-mas 1995 "Everyone loves PlayStation" campaign + RPG.
1996 Battle Arena Toshinden 2 and Street Fighter Zero, Price cut down to 24 800 yen, Jumping Flash 2 and Arc The Lad II (yes, another RPG).

http://www.youtube.com/watch?v=frmz3BqBtG0

Spring 1997 original PS gets a price cut down to 19 800 yen, The Best collection has started and Street Fighter Zero 2.

http://www.youtube.com/watchv=nFRz1Q...eature=related

More exclusive RPGs Squaresoft's + Tobal No.1 and FFVII

http://www.youtube.com/watch?v=EfSqY...eature=related

Namco is showing some big love for PlayStation, girls and women love PlayStation (showing a fun puzzle game) and more Arc the Lad II.

http://www.youtube.com/watch?v=mATEK...eature=related

Ruroni Kenshin, christmas 1997, Parappa the Rapper (at the time when NanaOnSha cooperated with SCEI until Kutaragi screwed things up to make them went to Wii and made a crappy music game that didn't succeded as their games on PS), Crash Bandicoot (big mascot in Japan), Mega Man 8 (multiplatform with Saturn but people didn't take notice of this and thought it was exclusive for PS which was a smart move by Sony) and Clock Tower 2.

http://www.youtube.com/watch?v=D8TiU...eature=related

So, wtf went wrong? I have no ads for PS2 but these ads for original PS were excellent and simple. Any ad for PS made people pay attention. Thanks to these ads the PS became dominated in Japan. I haven't seen a aggressive campaign from Sony Japan so far. Is it why Kaz is talking about them going back to their roots with PS3? And the games for PS3 have been too complex and too western. No wonder why PS3 have doing so bad in Japan lately. When I watch those TV ads for PS I'm seeing how fun those games are and that I want a PlayStation immediately. But all those western influenced David Lynch campaign crap "Play Beyond" are the worst in PlayStation's history.

We have to see what Kaz Hirai's keynote is bringing to the table with their new tactics/PlayStation strategy marketing 2009 at TGS.

Do you think their casual ads in Japan are coming back? They have started out very aggressive with "Play Face" campaign for PS3's re-launch.
Compared to original PS with PS3 they really had the casual games from the start. PS3 didn't. And Wii fails to get the core crowd on it's side.

Icemage · 08-28-2009, 06:09 AM

You obviously haven't seen their latest ads for the PS3 Slim...

http://www.viddler.com/explore/sceablog/videos/535/

I'd say this is a pretty good ad campaign. Perfectly on-message, clever, and memorable.

ProvenFlipper · 08-28-2009, 06:20 AM

Nice ad... I like it... It only does everything.

MrNathanDrake · 08-28-2009, 06:30 PM

I like the new PS3 commercials.

LynxFX · 08-28-2009, 06:57 PM

I really like the new commercials, except that if you pause it you can see that there is a "Blue Ray" in the quickly cycling list.

Steelmaker · 08-28-2009, 06:59 PM

Yeah now that's more like it! That is definitely a step in the right direction as opposed to all of those ridiculous "artsy" commercials that the average person has no clue about.

Hep · 08-28-2009, 07:10 PM

Quote:

Originally Posted by LynxFX

I really like the new commercials, except that if you pause it you can see that there is a "Blue Ray" in the quickly cycling list.

LynxFX · 08-28-2009, 07:17 PM

Quote:

Originally Posted by Hep

Tell me about it, I don't know why they would let that go through.

Blu-Generation · 08-28-2009, 07:44 PM

"It only does everything!" Even playing a format that don't exist, which is "Blue Ray".

You sure they didn't slip that in on purpose to poke fun at those journalist who keeps calling it Blue Ray? I mean, they did spell "Blu-ray" correctly, with the blue highlight.

Rike255 · 08-28-2009, 07:46 PM

Maybe it's more consumer friendly to say it that way? I dunno. Either way, it looks dumb spelled that way.

Blu Titan · 08-28-2009, 07:52 PM

Quote:

Originally Posted by LynxFX

I really like the new commercials, except that if you pause it you can see that there is a "Blue Ray" in the quickly cycling list.

99.9% of the times people will focus on the bolded letters...but someone was careless.

Rike255 · 08-28-2009, 07:54 PM

Scratch what I said, that's obviously a mistake. Oh well lol.

AOD · 08-28-2009, 08:32 PM

Or like the commercial itself, is more of a funny down to earth statement like the new commercials themselves (i.e. joe six pack saying "Blue Ray" all the time). I personally am glad to see sony's new line of commercials and lightening up a little. Hey, I even bought a new slim. Bravo Sony.

LynxFX · 08-29-2009, 09:18 PM

It could very well be an intentional mistake or like others said, poking fun at the blogs that keep using that term.

08-28-2009, 05:26 AM	#1
Soulblazer Member Member since:Jun 2009	Sony's simple but smart marketing campaign is coming back? I watched some old TV ads for the original PlayStation on youtube. And I got to say it was a very aggressive campaign from the start and got more casual friendly after the launch. Launch date: 1994-12-3 and launch price: 39 800 yen. In 1995 they cut the price down to 29 800 yen. The original PS was also associated with the RPG genre. And there was also more simple casual games such as pinball, puzzle and boxing than Sega Saturn. http://www.youtube.com/watch?v=MxNSOz4h7O4 Play X-mas 1995 "Everyone loves PlayStation" campaign + RPG. 1996 Battle Arena Toshinden 2 and Street Fighter Zero, Price cut down to 24 800 yen, Jumping Flash 2 and Arc The Lad II (yes, another RPG). http://www.youtube.com/watch?v=frmz3BqBtG0 Spring 1997 original PS gets a price cut down to 19 800 yen, The Best collection has started and Street Fighter Zero 2. http://www.youtube.com/watchv=nFRz1Q...eature=related More exclusive RPGs Squaresoft's + Tobal No.1 and FFVII http://www.youtube.com/watch?v=EfSqY...eature=related Namco is showing some big love for PlayStation, girls and women love PlayStation (showing a fun puzzle game) and more Arc the Lad II. http://www.youtube.com/watch?v=mATEK...eature=related Ruroni Kenshin, christmas 1997, Parappa the Rapper (at the time when NanaOnSha cooperated with SCEI until Kutaragi screwed things up to make them went to Wii and made a crappy music game that didn't succeded as their games on PS), Crash Bandicoot (big mascot in Japan), Mega Man 8 (multiplatform with Saturn but people didn't take notice of this and thought it was exclusive for PS which was a smart move by Sony) and Clock Tower 2. http://www.youtube.com/watch?v=D8TiU...eature=related So, wtf went wrong? I have no ads for PS2 but these ads for original PS were excellent and simple. Any ad for PS made people pay attention. Thanks to these ads the PS became dominated in Japan. I haven't seen a aggressive campaign from Sony Japan so far. Is it why Kaz is talking about them going back to their roots with PS3? And the games for PS3 have been too complex and too western. No wonder why PS3 have doing so bad in Japan lately. When I watch those TV ads for PS I'm seeing how fun those games are and that I want a PlayStation immediately. But all those western influenced David Lynch campaign crap "Play Beyond" are the worst in PlayStation's history. We have to see what Kaz Hirai's keynote is bringing to the table with their new tactics/PlayStation strategy marketing 2009 at TGS. Do you think their casual ads in Japan are coming back? They have started out very aggressive with "Play Face" campaign for PS3's re-launch. Compared to original PS with PS3 they really had the casual games from the start. PS3 didn't. And Wii fails to get the core crowd on it's side.

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08-28-2009, 06:09 AM	#2
Icemage Blu-ray Ninja Top contributor Member since:Jul 2007	You obviously haven't seen their latest ads for the PS3 Slim... http://www.viddler.com/explore/sceablog/videos/535/ I'd say this is a pretty good ad campaign. Perfectly on-message, clever, and memorable.

08-28-2009, 06:20 AM	#3
ProvenFlipper Special Member Member since:Jun 2006 Home Theater Gallery:4 4K collection:332 Blu-ray collection:898 Trading Score:1	Nice ad... I like it... It only does everything.

08-28-2009, 06:30 PM	#4
MrNathanDrake Active Member Member since:Aug 2009 Blu-ray collection:6	I like the new PS3 commercials.

08-28-2009, 06:57 PM	#5
LynxFX Blu-ray Samurai Member since:Jul 2007	I really like the new commercials, except that if you pause it you can see that there is a "Blue Ray" in the quickly cycling list.

08-28-2009, 06:59 PM	#6
Steelmaker Blu-ray Duke Member since:Mar 2007 Location:Chattanooga, TN Blu-ray reviews:1 Trading Score:1	Yeah now that's more like it! That is definitely a step in the right direction as opposed to all of those ridiculous "artsy" commercials that the average person has no clue about.

08-28-2009, 07:44 PM	#9
Blu-Generation Blu-ray Samurai Member since:Nov 2007 Trading Score:1	"It only does everything!" Even playing a format that don't exist, which is "Blue Ray". You sure they didn't slip that in on purpose to poke fun at those journalist who keeps calling it Blue Ray? I mean, they did spell "Blu-ray" correctly, with the blue highlight.

08-28-2009, 07:46 PM	#10
Rike255 Blu-ray Ninja Top contributor Member since:Jul 2007 Location:AB, Canada PSNetwork: Rike255 Home Theater Gallery:44 Blu-ray collection:57	Maybe it's more consumer friendly to say it that way? I dunno. Either way, it looks dumb spelled that way.

08-28-2009, 07:54 PM	#12
Rike255 Blu-ray Ninja Top contributor Member since:Jul 2007 Location:AB, Canada PSNetwork: Rike255 Home Theater Gallery:44 Blu-ray collection:57	Scratch what I said, that's obviously a mistake. Oh well lol.

08-28-2009, 08:32 PM	#13
AOD Member Member since:Nov 2007 Location:....on location	Or like the commercial itself, is more of a funny down to earth statement like the new commercials themselves (i.e. joe six pack saying "Blue Ray" all the time). I personally am glad to see sony's new line of commercials and lightening up a little. Hey, I even bought a new slim. Bravo Sony.

08-29-2009, 09:18 PM	#14
LynxFX Blu-ray Samurai Member since:Jul 2007	It could very well be an intentional mistake or like others said, poking fun at the blogs that keep using that term.

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