Retailers try mainstream promotion of high-def

[Incog]

Retailers are going mainstream with their marketing and merchandising efforts for high-definition discs as the number of titles released across the HD DVD and Blu-ray Disc formats approaches 1,000.

Amazon.com, Best Buy, Trans World, Virgin Megastores and others are promoting both formats, unwilling to potentially snub a portion of their early adopter consumers.

“Our feeling is that we should continue to supply both until the customers tell us that we shouldn’t,” said Jim Litwak, president and chief operating officer at Trans World. “Blu-ray is outperforming HD DVD in stores, but the customer is still telling us they want HD DVD.”

http://www.videobusiness.com/article/CA6457772.html


I think you will see more of this type of thinking for a while still.

The Blu-Ray lineup for this fall will be critical I think. Looking forward to it.