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Old 01-06-2006, 11:33 AM   #1
thunderhawk thunderhawk is offline
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Default XBox 360 Leads The Way In HD Entertainment

Xbox 360 Leads the Way in High-Definition Entertainment

Just a month after the global launch of the new Xbox 360™ video game and entertainment system, M*cros*ft® Chairman and Chief Software Architect Bill Gates discussed the product's strong momentum in delivering high-definition hardware, games, and digital entertainment experiences. Xbox 360 is on track to be the fastest-selling video game console ever, forecast to ship between 4.5 million and 5.5 million units worldwide by the end of June 2006.

Gates noted that Xbox 360 has also become a powerful application for high-definition television, adding that nine out of 10 Xbox 360 owners currently own or intend to purchase a high-definition television set.*He announced that more than 50 new high-definition Xbox 360 games will be available by June 2006.

Building on Xbox 360 leadership in high-definition experiences, the company announced plans to deliver a new Xbox 360 external HD DVD drive in 2006. The new drive will offer millions of Xbox 360 owners the ability to easily enjoy HD DVD movies and will provide consumers with even more choices for experiencing high-definition content, in either physical or digital form.

Using Xbox 360 and the Xbox Live® service today, consumers are already able to access high-definition entertainment such as Xbox Live Arcade titles, game demos, and high-definition movie trailers. Consumers can also use their Xbox 360 system to access high-definition television and movies from their Windows XP-based Media Center 2005-based PC.

Gates' keynote also showcased the momentum behind Xbox Live, announcing that more than half of all Xbox 360 owners are already connected to the online games and entertainment service, which boasts a worldwide community of more than two million members. He demonstrated Electronic Arts' forthcoming EA SPORTS™ Fight Night Round 3, scheduled to release in February 2006, and announced that a free, playable high-definition demo of the game is now available in the Xbox Live Marketplace, a one-stop digital download center where consumers can access high-definition games, music, and movie content from leading industry partners.
*According to a recent survey by Penn, Shoen, and Berland Associates.
Source: http://www.xbox.com/en-US/press/2006...ertainment.htm

^^ straight from the horse's mouth

My bet is... they DO plan on putting HD DVD drives into future Xbox360's, but they aren't going to tell us that...

reason: HD DVD might not float... the war against Blu-ray seems to be head-to-head right now, and it wouldn't be smart to promise something that might not pan-out

reason 2: people who must have the latest technology wouldn't buy the 360 until it had an internal HD DVD drive... M$ wants to sell as many units as they can right off the bat before Sony and Nintendo get a chance to woo them away ....
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Old 01-06-2006, 12:45 PM   #2
Knight-Errant Knight-Errant is offline
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The PS3 will likely be more popular due to the brand than X-BOX anyway. Certainly Japan will respond more favourably to the PlayStation brand.
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Old 04-15-2006, 12:10 AM   #3
The Don The Don is offline
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360's are no longer blowing off the shelves...

I went to a local Sears here in Philly, PA (US) and I've been looking for a new HDTV....they've had the same number of 360's available since monday or even before that...

5 premium systems and 3 basic's....

the well has apparently dried up and nobody is buying 360 games because.....well, there are none...

PS3 will dwarf the 360 in quality and games....
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Old 04-15-2006, 01:26 AM   #4
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Quote:
Originally Posted by SonyWh0re
360's are no longer blowing off the shelves...

I went to a local Sears here in Philly, PA (US) and I've been looking for a new HDTV....they've had the same number of 360's available since monday or even before that...

5 premium systems and 3 basic's....

the well has apparently dried up and nobody is buying 360 games because.....well, there are none...

PS3 will dwarf the 360 in quality and games....
That's interesting, I wonder if this is happening across the country as well as in Philly.
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Old 04-21-2006, 12:21 PM   #5
partridge partridge is offline
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I can't see either HD-DVD or blu-ray taking off anytime soon, the players to too expensive and the number of movies is limited.

There is no way HD-DVD players are going to sell in big numbers to start with, but come November the world will see the launch of PS3 with its built in blu-ray player. I would hazard a guess that every PS3 owner that has an HDtv will try out a movie too, so the BD format suddenly takes off.

The only fly in the ointment is the Xbox360 HD-DVD movie player add on. We don't know when that's coming out, or how much it will cost. I understood it wouldn't appear until Christmas, but we'll probably find out at E3.

Personally I think MS are onto a loss with this as console add-ons rarely sell that well, there's no way every 360 owner will buy one. So they are now creating an Xbox360 user base where some of them have a hard drive, some of them have the HD-DVD player, some have both and some have none! this add-on is clearly an attempt to undermine the PS3's dual abilities. And of course if HD-DVD loses, then MS simply stop making the add-on.

At least with PS3 everyone gets a blu-ray player and hard drive out of the box.
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Old 04-21-2006, 03:00 PM   #6
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Come November, everyone will be focused on PS3, not on a year old XBox 360 with a new HD DVD add on. Gamers want the latest and greatest based on those that I know personally.
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Old 04-21-2006, 04:58 PM   #7
The Don The Don is offline
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Quote:
Originally Posted by partridge
I can't see either HD-DVD or blu-ray taking off anytime soon, the players to too expensive and the number of movies is limited.

There is no way HD-DVD players are going to sell in big numbers to start with, but come November the world will see the launch of PS3 with its built in blu-ray player. I would hazard a guess that every PS3 owner that has an HDtv will try out a movie too, so the BD format suddenly takes off.

The only fly in the ointment is the Xbox360 HD-DVD movie player add on. We don't know when that's coming out, or how much it will cost. I understood it wouldn't appear until Christmas, but we'll probably find out at E3.

Personally I think MS are onto a loss with this as console add-ons rarely sell that well, there's no way every 360 owner will buy one. So they are now creating an Xbox360 user base where some of them have a hard drive, some of them have the HD-DVD player, some have both and some have none! this add-on is clearly an attempt to undermine the PS3's dual abilities. And of course if HD-DVD loses, then MS simply stop making the add-on.

At least with PS3 everyone gets a blu-ray player and hard drive out of the box.

this goes back to my theory that the PS3 will be at least 599.99...

I guarantee the HD DVD add on for the 360 will be at least 199.99..

Sony will offer better value at 599/699 with their bluray product included already...
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Old 04-22-2006, 09:04 AM   #8
partridge partridge is offline
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are you talking in dollars? I'm in the UK, and expecting the PS3 to go for £300 - £400, and the Xbox360 HD-DVD add on for around £100, at least.
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Old 04-22-2006, 04:12 PM   #9
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Both Xbox platforms have been, or are DOA in Japan in the East.

So much for a worldwide prescence or any potential mass market penetration for HD-DVD, despite them desperately firesaling it as a $100 add on to the Xbox360 or a $500 stand alone unit. (There's growing talk of a firesale cost of a $100 for the 360 add on. I'm of the opinion we'll never even see it.)

On the other hand, is there any doubt in anyone's mind that the Blu-ray based PS3 is going to sell very well WORLDWIDE, including in Japan in the East? Blu-Ray will ride the coattails of the most popular name in videogaming for the past decade by sheer default and happenstance, if nothing else. There's no way around it.

Some people and spindoctors theorize and fantasize absurdly high costs on the PS3 all they want, but they have to be competitive in their primary market first: The gamer's market. The PS3 will cost no more than approximately $500 MSRP simply because it HAS to. Even at that, it will be a $100 more than the Xbox360 premium, so Sony will have to have their marketing and PR engine running in overdrive.

They cannot, and will not, go higher than that price in the console gaming world. To do so would be suicide. It won't happen.

They'll undersell the hardware and make a killing on software and accessories. This is the typical gambling pattern that's existed in console gaming for years. Sony has the luxury of doing this to a point since they're still the overwhelming leader in the console gaming world.

Only Nintendo stays in the green at all times, but they aren't even bothering to try and directly compete with MS or Sony.




There's nothing HD-DVD can do to counter the mass market penetration effect that the PS3 will most certainly have on a worldwide scale.

If even a fraction of the existing PS2 userbase rolls over and upgrades to a PS3, that's the final nail in this whole dog and pony show. Do the math. Imagine if just 15-25 percent of the mammoth PS2 userbase rolls over.

Remember: Sony PlayStation today = Nintendo in the 80's and 90's. The brand IS console videogaming, period.


Game. Set. Match.

Last edited by JTK; 04-22-2006 at 04:20 PM.
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Old 04-22-2006, 05:16 PM   #10
The Don The Don is offline
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Quote:
Originally Posted by partridge
are you talking in dollars? I'm in the UK, and expecting the PS3 to go for £300 - £400, and the Xbox360 HD-DVD add on for around £100, at least.
US dollars...
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Old 04-22-2006, 05:19 PM   #11
The Don The Don is offline
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Quote:
Originally Posted by JTK
Both Xbox platforms have been, or are DOA in Japan in the East.

So much for a worldwide prescence or any potential mass market penetration for HD-DVD, despite them desperately firesaling it as a $100 add on to the Xbox360 or a $500 stand alone unit. (There's growing talk of a firesale cost of a $100 for the 360 add on. I'm of the opinion we'll never even see it.)

On the other hand, is there any doubt in anyone's mind that the Blu-ray based PS3 is going to sell very well WORLDWIDE, including in Japan in the East? Blu-Ray will ride the coattails of the most popular name in videogaming for the past decade by sheer default and happenstance, if nothing else. There's no way around it.

Some people and spindoctors theorize and fantasize absurdly high costs on the PS3 all they want, but they have to be competitive in their primary market first: The gamer's market. The PS3 will cost no more than approximately $500 MSRP simply because it HAS to. Even at that, it will be a $100 more than the Xbox360 premium, so Sony will have to have their marketing and PR engine running in overdrive.

They cannot, and will not, go higher than that price in the console gaming world. To do so would be suicide. It won't happen.

They'll undersell the hardware and make a killing on software and accessories. This is the typical gambling pattern that's existed in console gaming for years. Sony has the luxury of doing this to a point since they're still the overwhelming leader in the console gaming world.

Only Nintendo stays in the green at all times, but they aren't even bothering to try and directly compete with MS or Sony.




There's nothing HD-DVD can do to counter the mass market penetration effect that the PS3 will most certainly have on a worldwide scale.

If even a fraction of the existing PS2 userbase rolls over and upgrades to a PS3, that's the final nail in this whole dog and pony show. Do the math. Imagine if just 15-25 percent of the mammoth PS2 userbase rolls over.

Remember: Sony PlayStation today = Nintendo in the 80's and 90's. The brand IS console videogaming, period.


Game. Set. Match.
I disagree with the price thing...they'll go higher because it will be christmas time and people will pay that much..

they'll even find a way to ship more units so there won't be a shortage...rather than have a cheaper price and shortchange the quantity..

after a year it'll drop 100 in price along with the blu-ray player....
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Old 04-22-2006, 11:34 PM   #12
JTK JTK is offline
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Quote:
Originally Posted by The Don
I disagree with the price thing...they'll go higher because it will be christmas time and people will pay that much..
They can't do this, Don.

Quote:

they'll even find a way to ship more units so there won't be a shortage...rather than have a cheaper price and shortchange the quantity..
You're talking about the insanity of a simulteaneous worldwide launch- something that has never been done before, never been done on such large scale, and consequently, never been done successfully.

Again: Sony has already been saying upfront that, yes, there WILL be shortages.

The first and most obvious reason will be the huge demand in Japan. That's something that the Xbox360 and its predecessor have not enjoyed. Right away, this is a huge difference.

Quote:
after a year it'll drop 100 in price along with the blu-ray player....
Who knows?

But you're trying to impose an Audio/Video and Home Theater mindset on the console gaming marketplace and it just doesn't fit. They CANNOT do what you are suggesting and succeed.

They would alienate FAR too many of their potential customer base, starting with that VAST PS2 userbase that they so sorely want to upgrade.

The guy that buys his Tony Hawk and Madden religiously every year on PS2 is going to have a coronary looking at $499 as is, but a good chunk of them will trade in their old games and systems with clenched teeth and be on their way and ultimately be happy.

If you start going past $500, they're going to say "screw you" to Sony and buy Xbox 360's in time for the holidays.

By that point, the 360 will have a fairly decent library of games and, let's face it: Sony and Microsoft's game systems will continue to see a LOT of the same exact titles anyways.

If I want to play Madden ,Tony Hawk, RAW vs. Smackdown 2007, and all the other regular staples...NONE of these are exclusive to the Sony platform any longer. GTA may no longer even be a PlayStation exclusive. I can get all of these on the 360.

Sony knows all of this. They're not stupid. They are the console gaming leader by a huge margin for a good reason.






Sony HAS to compete against the Xbox360 right out of the gate. By November, Xbox360 will have had a YEAR's headstart on the PS3. They must move against swiftly and aggressively, despite being the overall market leader.


Stop thinking like an HT and AV guy for a moment and think like a gamer (if you are one.)

The gaming market has to come first and foremost for the PS3. They must price competitively. $500 is a glass ceiling of sorts you dare not cross in the console gaming world.

Consider in the context of all this: http://xbox360.ign.com/articles/643/643170p1.html

Home Theater people and A/V enthusiasts are doing carthweels in the street as long as the PS3 is under a grand. That ain't good enough for the console gaming market. Two different animals entirely.

Last edited by JTK; 04-22-2006 at 11:49 PM.
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Old 04-23-2006, 12:54 AM   #13
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I have to admit, as much as i like the xbox360 from playing over my cousin kevin's house..i'm looking more foward to what the PS3 has to offer because xbox360's ports are getting tireing,i'm still waiting for a game to make use of the xbox360's graphics and really blow me away.

Hopefully sony PS3 can pull some things off.
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Old 04-23-2006, 02:29 AM   #14
JTK JTK is offline
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Quote:
Originally Posted by SurfingMatt27
I have to admit, as much as i like the xbox360 from playing over my cousin kevin's house..i'm looking more foward to what the PS3 has to offer because xbox360's ports are getting tireing,i'm still waiting for a game to make use of the xbox360's graphics and really blow me away.

Hopefully sony PS3 can pull some things off.
It's all about the games.

All they need is for Metal Gear 4, or something along those lines, to be lined up during the launch and through the holidays and they are set. Have games that people really want to play and can't play anywhere else.

Have a Square-Enix title. Have a shooter. Have a sports game. Have an RPG. Have one of those crazy, unique Katarmi like games to round the thing out.

But have ONE big name, marquee title as your crown jewel.

I am really starting to believe Metal Gear 4 is going to be that title for them. You've seen and read how polished that thing already is.

I think Sony and our friend Kojima have it all set to go. SCEA has probably paid out an absolute mint, but it's going to come back to them in spades if MGS4 spearheads the PS3 launch.


That's one thing Sony has always had over everyone else: Exclusives that you can't play anywhere else and why the PS2 STILL is selling like hotcakes even now.

You need at least one, system selling "Holy @#$%" title that gets everyone. The 360 arguably STILL doesn't have that.

In other words, you need to have that "Halo" title and I think Sony will be ready on that front. MGS4 can be that "Halo" for them and may very well be.


Look at these:

Gods of War, Katarmi Darmacy (not my taste, but a unique exclusive that's popular), Shadows of Colossus, Dragon Warrior VIII, the Final Fantasy games (along with the rest of Square Enix offerings), the Metal Gear games, the GTA series (although this might change) and so on.

^^ You can't play these titles and series anywhere else.

Incidentally, Gods of War and SoC both look and run as good as ANY Xbox1 game! On old hardware!

All Sony has to do, really, is more of the same that they've been doing for years now, buff it up, don't make any dumb mistakes, and I really can't see how they, and Blu-Ray, can lose.

If this Mr. Stringer had not taken over the company and already started shaking things up, kicking ass, and cutting down a lot of fat and long overdue mistakes... I wouldn't be nearly as confident as I am now.

But even at that, SCEA has been the lone crown jewel of all of Sony during high times and low times.

They know this market well and they know it's theirs to lose and they don't WANT to lose it.
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Old 04-23-2006, 09:42 AM   #15
The Don The Don is offline
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Quote:
Originally Posted by JTK
It's all about the games.

All they need is for Metal Gear 4, or something along those lines, to be lined up during the launch and through the holidays and they are set. Have games that people really want to play and can't play anywhere else.

Have a Square-Enix title. Have a shooter. Have a sports game. Have an RPG. Have one of those crazy, unique Katarmi like games to round the thing out.

But have ONE big name, marquee title as your crown jewel.

I am really starting to believe Metal Gear 4 is going to be that title for them. You've seen and read how polished that thing already is.

I think Sony and our friend Kojima have it all set to go. SCEA has probably paid out an absolute mint, but it's going to come back to them in spades if MGS4 spearheads the PS3 launch.


That's one thing Sony has always had over everyone else: Exclusives that you can't play anywhere else and why the PS2 STILL is selling like hotcakes even now.

You need at least one, system selling "Holy @#$%" title that gets everyone. The 360 arguably STILL doesn't have that.

In other words, you need to have that "Halo" title and I think Sony will be ready on that front. MGS4 can be that "Halo" for them and may very well be.


Look at these:

Gods of War, Katarmi Darmacy (not my taste, but a unique exclusive that's popular), Shadows of Colossus, Dragon Warrior VIII, the Final Fantasy games (along with the rest of Square Enix offerings), the Metal Gear games, the GTA series (although this might change) and so on.

^^ You can't play these titles and series anywhere else.

Incidentally, Gods of War and SoC both look and run as good as ANY Xbox1 game! On old hardware!

All Sony has to do, really, is more of the same that they've been doing for years now, buff it up, don't make any dumb mistakes, and I really can't see how they, and Blu-Ray, can lose.

If this Mr. Stringer had not taken over the company and already started shaking things up, kicking ass, and cutting down a lot of fat and long overdue mistakes... I wouldn't be nearly as confident as I am now.

But even at that, SCEA has been the lone crown jewel of all of Sony during high times and low times.

They know this market well and they know it's theirs to lose and they don't WANT to lose it.
don't forget Madden
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Old 04-23-2006, 02:34 PM   #16
JTK JTK is offline
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Quote:
Originally Posted by The Don
don't forget Madden

Madden is one of those staples that's gone multiplatform, though.

If Sony had exclusive rights to THAT? There would be absolutely ZERO suspense right now.
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Old 04-23-2006, 06:03 PM   #17
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Quote:
Originally Posted by JTK
Madden is one of those staples that's gone multiplatform, though.

If Sony had exclusive rights to THAT? There would be absolutely ZERO suspense right now.

they have dominated the Madden market...it's a game that sells out almost anywhere...
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Old 04-23-2006, 07:44 PM   #18
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Quote:
Originally Posted by The Don
they have dominated the Madden market...it's a game that sells out almost anywhere...
Tell me about it. I buy mine and my NCAA Football every year.

I'll be getting the 07's on PS3 for sure, all the way.
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Old 04-27-2006, 01:22 PM   #19
partridge partridge is offline
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The launch game spread I'd like to see:

Fight Night 3 (enhanced in some way for PS3)
Tomb Raider (unlikely I guess due to it selling so well on current consoles)
Racing game (unlikely to be GT, but you never know, could be F1?)
Footy game (Likely to be Fifa)
Arcade combat (Tekken, Soul Calibur or similar)
RPG of some sort
FPS (could be Call of Duty or Brothers in Arms according to recent news)

I'd love to see a PS3 exclusive Star Wars game as PS2 has had a miserable series of SW games.

I expect I will pick up two games and two movies on launch as well as a second pad. And colour? Hmmmm, silver is most likely!
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Old 06-27-2006, 09:03 PM   #20
Psiweaver Psiweaver is offline
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PS3 is supposed to have GT4 at launch which is by far the best driving sim out there. the Gran Tursimo series is just a show stopper and tons of people will buy the console just for that. I agree that xbox 360 doesn't have a game that screams buy this console, yet i also think that the next halo won't be it either. Remember the graphics aren't going to get too much better than they are now because they don't have anymore room on the discs for content.
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