300 BD outsells HD DVD 65/35 - USA TODAY

[tvted]

http://blogs.usatoday.com/technology...terstitialskip

The thing for me is how this will be percieved by those thinking of buying HD optical.

The Spider-Man films (Oct. 30) and Pirates of the Caribbean: At Worlds End (Dec. 4) are coming to Blu-ray later this year. Overall, released titles on Blu-ray outnumber HD DVD roughly 2-to-1. "Blu-ray tips the scales in its favor this holiday season," says Peter Bracke, editor-in-chief, High Def Digest. "It's going to be tough for HD DVD to keep pace."

ted

[Blu_J]

Well, a bit errorous. However it does put Blu in a good light.

[Goodguy818]

Very good news! If my math is correct it means BD sold 162,500 copies and
HD DVD 87,500 copies. So much for interactivity.

[High Def Fan]

I'm not sure I understand the quote on the 2-1 though. Is he saying currently? Because currently, there is not a big difference in total titles. If he is simply talking about the upcoming releases, then I could see that, although I haven't really looked that closely at the release schedules.

[powerSURG]

Originally Posted by By Mike Snider

So far, the Blu-ray Disc version of 300 is outselling the HD DVD version, 65% to 35%. According to Home Media Research, that mirrors the overall sales pattern this year (Jan-June), with Blu-ray accounting for 67% and 33% for HD DVD

Wow. I hope the Neilsen numbers can confrim this. I was hoping for better, but I'll take it!

[Blu_J]

Originally Posted by High Def Fan

I'm not sure I understand the quote on the 2-1 though. Is he saying currently? Because currently, there is not a big difference in total titles. If he is simply talking about the upcoming releases, then I could see that, although I haven't really looked that closely at the release schedules.

That's why I say a bit errorous. Released titles are still very close. Blu has a slight lead in announced titles.

[phil]

GLad to see that those PS3 owners finally decided to try out their Blu Ray player, LOL. Now if we could only convince them to buy more flicks.

[grip24]

Originally Posted by powerSURG

Wow. I hope the Neilsen numbers can confrim this. I was hoping for better, but I'll take it!

Wonder how the hd-boys over at avs going to come up w/an excuse for blu-ray kicking ass....

[High Def Fan]

Based on players in the market, wouldn't numbers like this be expected?

What is the current breakdown of blu-ray players to HD DVD players? If its 65/35, then all it shows is equal amounts of owners are buying with each format.

I think any real win for blu-ray would need to show a higher percentage of bluray owners buying than HD DVD owners. I think all the numbers we end up seeing are simply a result of their being more blu-ray players. Not worth getting excited about in my opinion as its likely going to have no impact on the format war, just on Warners bottom line.

[GaS]

Originally Posted by grip24

Wonder how the hd-boys over at avs going to come up w/an excuse for blu-ray kicking ass....

Standard stuff. 5-1 hw advantage and blu-ray only outsold ~2-1.

[Wondermaker]

Originally Posted by Blu_J

That's why I say a bit errorous. Released titles are still very close. Blu has a slight lead in announced titles.

They meant Blu-ray sales outnumber HD DVD 2 to 1. But hey - the way they word it is uh... positive FUD for Blu?

2 300 Blu-rays for every 1 HD DUD... not bad, not bad! Correlates with the overall sales, as pretty much expected. Now if only that damn FUD about neutral support = more sales was killed, I'd be one happy kitty!

[grip24]

Originally Posted by High Def Fan

Based on players in the market, wouldn't numbers like this be expected?

What is the current breakdown of blu-ray players to HD DVD players? If its 65/35, then all it shows is equal amounts of owners are buying with each format.

I think any real win for blu-ray would need to show a higher percentage of bluray owners buying than HD DVD owners. I think all the numbers we end up seeing are simply a result of their being more blu-ray players. Not worth getting excited about in my opinion as its likely going to have no impact on the format war, just on Warners bottom line.

Yea but hd-dvd camp are always claiming more players sold then blu-ray

[powerSURG]

Originally Posted by High Def Fan

Based on players in the market, wouldn't numbers like this be expected?

What is the current breakdown of blu-ray players to HD DVD players? If its 65/35, then all it shows is equal amounts of owners are buying with each format.

I think any real win for blu-ray would need to show a higher percentage of bluray owners buying than HD DVD owners. I think all the numbers we end up seeing are simply a result of their being more blu-ray players. Not worth getting excited about in my opinion as its likely going to have no impact on the format war, just on Warners bottom line.

You're talking about attachment rates. Why would an attachment rate matter when one format is clearly selling better?

Even if, hypothetically speaking(i don't know exact number of players):

HD-DVD: 100% of HD-DVD player owners purchased 300 at 88,000+ copies
and
Blu-ray: 20% of BD owners purchased 300 at 162,000+ copies

The BD version has clearly outsold the HD-DVD version. How does the attachment rate have any impact on someone who understands simple math, i.e. 162,000>88,000=$$$. Universal needs to wake up.

[nhaase]

Originally Posted by High Def Fan

Based on players in the market, wouldn't numbers like this be expected?

What is the current breakdown of blu-ray players to HD DVD players? If its 65/35, then all it shows is equal amounts of owners are buying with each format.

I think any real win for blu-ray would need to show a higher percentage of bluray owners buying than HD DVD owners. I think all the numbers we end up seeing are simply a result of their being more blu-ray players. Not worth getting excited about in my opinion as its likely going to have no impact on the format war, just on Warners bottom line.

300 on HD DVD was being touted for its interactivity and web connectivity and all that. This is evidence that those things don't matter too much, because if interactive features and the "advantages" of the HD DVD version were what hi-def fans were looking for, then the BD version wouldn't have sold so well since it didn't have all that. This helps to show that people who buy hi-def want the hi-def, and the extras are just that, extras.

[RichiPuppy]

Isn't that what its all about, selling more players and selling more movies?

[TBoneCapone]

Good I am glad this is the case. Hello Universal......GET A CLUE!

[powerSURG]

Originally Posted by RichiPuppy

Isn't that what its all about, selling more players and selling more movies?

Exactly. This proves one thing to me. A lower attachment rate isn't necessarily bad.

If our attach rate is that much worse and yet a title like 300 still sells on BD 2:1 vs HD DVD, it shows that our install base is that much larger. Which in turn proves the PS3 is being used as a BD Player.

[darinp2]

Originally Posted by High Def Fan

I think any real win for blu-ray would need to show a higher percentage of bluray owners buying than HD DVD owners.

Why would you think that? VHS didn't require a higher percentage than CED to crush it (form what I've read it looks like CED had higher attach rates) and a big army doesn't have to have the same number of kills per soldier to win a battle of even a war.

The HD DVD camp took a strategy that would mean higher attach rates, but lower disc sales when Microsoft refused to put an HD drive inside XBOX360s and instead made the drive a seperate item that allowed them to only count people who were willing to spend a relatively large amount of money to get that feature specifically. Now even with all the feigned ignorance Toshiba does understand that the number of discs selling is 10x more important than the attach rate and has decided to start pushing their own devices that will lower attach rates, but help disc sales (laptops).

--Darin

[tvted]

Originally Posted by Blu_J

That's why I say a bit errorous. Released titles are still very close. Blu has a slight lead in announced titles.

I think he is actually referring to sales not releases.

Since Inception Neilson has BD/HD at about 60/40 but BD,arguably, wasn't really in the game until Jan. and since then BD has ~2:1 ratio with some weeks more, some less.

I'm assuming that this will also find its way into print so what is more intersting to me, is how this will be precieved. Most of us hereabouts are obsessives and follow the blow by blow, but the average buyer who might be considering delving into this territory come Christmas, might just see 65 to 35 as overwhelming odds, particularily in mind of the sentences I quoted from the article.

ted

[High Def Fan]

Originally Posted by nhaase

300 on HD DVD was being touted for its interactivity and web connectivity and all that. This is evidence that those things don't matter too much, because if interactive features and the "advantages" of the HD DVD version were what hi-def fans were looking for, then the BD version wouldn't have sold so well since it didn't have all that. This helps to show that people who buy hi-def want the hi-def, and the extras are just that, extras.

I would agree if everyone owned combo players. But with a select few owning both, I'm not sure this really shows us anything. All its showing is 300 is a good movie and both HD DVD owners and Blu-ray owners are buying it. The only numbers that really matter are growth. How has it done in comparison to other blu-ray titles?

Its like a product selling on both the Mac and PC. Which is going to sell more? Is that causing apply to close up shop?

And as far as Universal "waking up". I think Universal going neutral right now is about as likely as Sony going neutral. For some reason Universal seems to be heavily invested in HD DVD.