HD DVD uses stats to claim victory over Blu-ray

[ReduxInflux]

get a load of this bs: (to put it nicely)

http://www.current.com.au/2007/09/05...DCYXBFYPL.html

HD DVD uses stats to claim victory over Blu-ray
By James Wells in Berlin

BERLIN: The HD DVD Promotion Group has released statistics that show it is attaching seven times more software than Blu-ray and holds 70 per cent of the IT and standalone high definition player market in Europe.

Speaking at IFA 2007, HD DVD Promotion Group co-chairman, Ken Graffeo, who is also Universal Studios Home Entertainment vice president for marketing, said that his format is selling seven times as many software titles per hardware unit than the Blu-Ray Disc format, which has been accused of distorting sales since the Sony PlayStation3 is not a 'standalone player' and should be categorised as a games console not a Blu-ray Disc player.

The statistics used to confirm that HD DVD is selling seven times the number of software pieces per hardware device compared to Blu-ray are complex.

Graffeo claims that European GfK data suggests that only one Blu-ray movie is sold for every two Sony PlayStation3 consoles – the major hardware device which plays Blu-ray media. Meanwhile, Graffeo claims consumers who purchase an HD DVD device, purchase four software titles.

"The high def format is about standalone players, not games machines. And the truth is that the jury is still out on whether gamers actually will buy movies in favour of games. We don't think so. And the number of movies sold for PS3 seems to confirm this,” Graffeo said.

HD DVD claims it represents 70 per cent of current standalone player sales in Europe and 70 per cent of the high definition PC drive market, while Blu-Ray claims it has 70 per cent of next generation high definition disc sales.

Even though just half a Blu-Ray Disc is sold per PlayStation3 purchase, Blu-Ray software has outsold HD DVD software by three to one since the games console was launched in March.

To clarify the actual overall situation between the two formats in Europe however, additional statistics are required.
The Blu-ray camp has estimated that with Sony’s 1.3 million PlayStation3s sold in 2007, this gives them a 94 per cent share of the overall hardware market, leaving just six per cent or 83,000 players for the HD DVD format.

Based on HD DVD’s claims, there should then be half a Blu-Ray disc per PS3 unit or 650,000 software units. This means Blu-ray is twice as strong as HD DVD even when they sell four discs for each of its 83,000 units or 332,000 software units in total.

HD DVD claimed that its players were more affordable and “half the cost of Blu-ray players” and also offered more superior interactive features as well as network connectivity. Graffeo claimed that features that will be available in the upcoming HD DVD release of Heroes such as trivia, online forums and games will only be available in next generation Blu-ray players with Java applications.

Graffeo said the HD DVD format has the support of 75 per cent of European independent film studios who will release an additional 90 titles in Europe this year, taking the total to 400 by the end of 2007.

Graffeo claimed that for the 20 million Europeans, HD DVD is the only high definition format to provide the most consistent experience for consumers.

To compete more aggressively with Blu-ray, HD DVD has announced a standalone player will be released for under €300 ($AU495) by Christmas from Canadian company Venturer.

[ReduxInflux]

i'm just glad "Graffeo claimed...HD DVD claims...blah blah blah...." appears throughout the article. thats fair reporting. graffeo...knucklehead

[buckshot]

graffeo hahahahahahahahahahahahahahaha (catching breathe) hahahahahahahahahahahahahaha (getting dizzy) hahhahahahahahahahahahahahahahaha (woozy) hahahahahahah THUD

[BluBerry]

Based on HD DVD’s claims, there should then be half a Blu-Ray disc per PS3 unit or 650,000 software units. This means Blu-ray is twice as strong as HD DVD even when they sell four discs for each of its 83,000 units or 332,000 software units in total.

This is laugh-out-loud material. Truely hilarious.

[jason_grumpy]

Wow.. that attach rate is enormous for Blu-Ray, some thing like 100 movies per player. Quick! Call the studios!

[theknub]

i have a stat you can't distort... 2:1 in media sales

[docjan_uk]

Well, they're not going to go down without a fight are they?

Whether they like it or not, the war is based on the format, not the players. They're being outsold 3 to 1 in Europe and 2 to 1 in the US.
Whether this is because of the PS3 or bunnies is irrelevent, because as time goes on and the ratio remains or improves for blu-ray, the stand alone players narrow the gap untill they effectively match HD-DVD prices at which point their only advantage is erased.

[WickyWoo]

Ah attach rates again.

Will they ever learn?

[JTK]

Originally Posted by WickyWoo

Ah attach rates again.

Will they ever learn?

Yup, we've come full circle when we're back to that nearly 3 year old FUD talking point again.

[ReduxInflux]

Originally Posted by docjan_uk

Whether this is because of the PS3 or bunnies is irrelevent

good one. from silence to laughter in .03 seconds

[bluraylover]

Just for all you people out there in the u.s. thought you may like to know about this simple statistic one of the most popular sites for the u.k is play.com now between now and 10 december 07 there are 45 titles availible to preorder on blu ray not including all the fox titles see for your self http://www.play.com/DVD/Blu-ray/6-/ComingSoon.html
however when you look at hd dvd wich includes the £97.99 star trek box set and heros season 1 box set they only have 14 titles between now and 20th december 07 i mean who would you choose lookin at that sort of statistic also there list includes bays transformers see for your self
http://www.play.com/DVD/HD%20DVD/6-/ComingSoon.html

the funny thing is we in the u.k are getting transformers the movie the original animated movie from the 80's on blu ray how cool is that

[CAB]

Wow! My PS3 can play half-discs now? God this machine is amazing. Has anyone tested this to make sure Ken isn't smoking crack again?

[ReduxInflux]

Originally Posted by CAB

Wow! My PS3 can play half-discs now? God this machine is amazing. Has anyone tested this to make sure Ken isn't smoking crack again?

so what i hear you saying is that the PS3 plays HD-DVDs?

[jubaiweaponx]

Ken Graffeo,what a tool,someday he`ll look back at things he said and be like ,wow what a jackass i was of thinking hddvd would win ...as he loads a blu-ray movie into his home player ,lol

[darinp2]

Originally Posted by ReduxInflux

Speaking at IFA 2007, HD DVD Promotion Group co-chairman, Ken Graffeo, who is also Universal Studios Home Entertainment vice president for marketing, said that his format is selling seven times as many software titles per hardware unit than the Blu-Ray Disc format, which has been accused of distorting sales since the Sony PlayStation3 is not a 'standalone player' and should be categorised as a games console not a Blu-ray Disc player.

So why not follow his own advice? He is free to do his attach rate calculation by just dividing the software sold by the number of standalones. But he won't.

I personally prefer to just use a percentage of the PS3s, like 20-25% in the US to try to make this complicated situation simpler instead of changing the rules depending on the goal. For Europe maybe the equation should be 15% or so for now and then we'll see if the Blu-ray camp can get more PS3 owners to get Blu-ray movies for their PS3.

--Darin

[supersix4]

what an F*in douche .....

[CAB]

Originally Posted by ReduxInflux

so what i hear you saying is that the PS3 plays HD-DVDs?

R O F L! Well done!

Next they're gonna tell us that Sony has made a Xbox 360 emulator available via free firmware download.

[ReduxInflux]

Originally Posted by CAB

R O F L! Well done!

Next they're gonna tell us that Sony has made a Xbox 360 emulator available via free firmware download.

oh man... the laughs never stop

[CAB]

Lastly,

3. Lies
2. Damned lies
1. Statistics

I think his article had all three.

[ReduxInflux]

Originally Posted by CAB

Lastly,

3. Lies
2. Damned lies
1. Statistics

I think his article had all three.

no you mean

3. Lies
2. Statistics.
1. Damned lies

its an acronym that hints at what Graffeo's been doing. alright. i'm done