Screen Digest says studios should release films in both high-def disc formats.

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Screen Digest says studios should release films in both high-def disc formats.
http://www.tvpredictions.com/studios091707.htm

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“The company says studios would make more money by releasing their films in both high-def disc formats. As of now, four major studios back Blu-ray exclusively while Paramount and Universal back HD DVD exclusively.”

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“Screen Digest said Sony, Fox and Disney, which back Blu-ray exclusively, could lose $175 million next year by not releasing films on HD DVD as well.”

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“Screen Digest says that once the studios realize that both formats will survive, they will decide to release films in Blu-ray and HD DVD.

"We believe that eventually most will decide to offer their titles on both HD DVD and BD in order to maximize their returns." the company said.”

Studios that support either BLU-RAY or HD-DVD exclusively have decided to remain exclusive to either BLU-RAY or HD-DVD. If all studios started releasing movies on both formats then both HD-DVD and BLU-RAY would coexist for years just like the BETA and VHS format did. Yes in increased short term profits can be made releasing in both formats like Warner is doing. But in the long run if every studio decided to back BLU-RAY because it was the best format for picture and sound quality then several millions of BLU-RAY players would be sold since we would see widespread consumer adoption. Also with fully functional dual format players coming on the market studios may not want to go neutral.

If films were released in both formats then most people would still purchase BLU-RAY players since Toshiba is currently the only manufactory (others coming soon) that makes HD-DVD players. When consumers see over 6 brands of BLU-RAY players to choose from at retail and only one brand of HD-DVD player that sends a message. The only thing that is keeping HD-DVD alive is its two exclusive studios.