Article: 'Spider-Man 3' Blu-ray to Receive Unique Cross-Platform Promo Campaign

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'Spider-Man 3' Blu-ray to Receive Unique Cross-Platform Promo Campaign

Tue Sep 18, 2007

http://www.highdefdigest.com/news/sh...o_Campaign/977



In what Sony is billing as the home entertainment industry’s most integrated hardware-software campaign to date, the Blu-ray release of 'Spider-Man 3' will see unprecedented promotion this holiday season.

The top grossing film of the year, Sony plans to out the red carpet for the debut of 'Spider-Man 3' on both standard-def DVD and Blu-ray.

Among the planned activities for the disc's home video debut are a huge online campaign, several spidey-themed sweepstakes, and a series of unique tie-ins with Papa John's Pizza, Pringles, Jolly Time Popcorn, and Nutella.

Of most interest to high-def fans, 'Spider-Man 3' will also be incorporated into Sony Electronics' "HDNA" ad campaign for its high-definition products, including specific promotion of the Blu-ray disc in national outdoor and newspaper advertising.

The Blu-ray release of 'Spider-Man 3' is due to hit stores October 30th, alongside a new Blu-ray box set, 'The Spider-Man Trilogy.'