DVD lesson: Hedge your bets (Executives, consumers losing fear of format diversity)

[zombie]

http://www.dailynews.com/ci_3889768

Comment from Disney:

"I think you are going to see a lot of chaos in the next few years, and there isn't going to be a clear way through the woods," Chapek added. "You need to put chips in a lot of different corners."

Comment from Warner:

"Consumers are making choices every day in retail stores in many different product categories that are still successful, such as phones, portable audio and high-definition television. They are all thriving today despite there being multiple incompatible formats."

Comments from Fox:

"There is still growth out there, but you have to work a little bit harder for it," said Peter Staddon, executive vice president of marketing for 20th Century Fox Home Entertainment. "The market still responds to product innovation and creativity."

"VHS and DVD existed together for eight years, and this gave DVD time to grow," he said. "This is important for the next generation of DVD. For a number of years, DVD and HD will be existing side-by-side for consumers. They will fill different roles."

Comment from Universal

"It's not a revolution, not a replacement," Kornblau said. "It's an evolution."